{"id":4542,"date":"2025-10-16T09:37:07","date_gmt":"2025-10-16T09:37:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/4542\/"},"modified":"2025-10-16T09:37:07","modified_gmt":"2025-10-16T09:37:07","slug":"gen-x-pinterest-exec-was-raised-in-the-bronx-now-he-lives-in-the-center-of-la-eats-out-50-of-the-week-and-tracks-his-brainwaves-while-meditating","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/4542\/","title":{"rendered":"Gen X Pinterest exec was raised in the Bronx: Now, he lives in the center of LA, eats out 50% of the week, and tracks his brainwaves while meditating"},"content":{"rendered":"<p>Being in the C-suite is a high-pressure job with long hours, board responsibilities, and intense scrutiny. But what is it like to be a top executive when you\u2019re off the clock?<\/p>\n<p>Fortune\u2019s series, The Good Life, shows how up-and-coming leaders spend their time and money outside of work.<\/p>\n<p>Today, we meet Malik Ducard, the 52-year-old chief content officer of <a href=\"https:\/\/fortune.com\/company\/pinterest\/\" target=\"_self\" aria-label=\"Go to https:\/\/fortune.com\/company\/pinterest\/\" class=\"sc-5ad7098d-0 lcJVdL\" rel=\"nofollow noopener\">Pinterest<\/a>: the go-to social media platform for 578 million creatives.\u00a0<\/p>\n<p>Long before Ducard became executive at the website curating aesthetic feeds, platforming DIY how-to\u2019s, and cultivating niche communities, he was already all-in on his passion for blending technology with content. As an elementary school kid raised in the Bronx, Ducard discovered his love for creating documentaries, dramas, and comedies with his VHS video camera. The leader was determined to merge his creativity with the medium of the time, whether that be storytelling through paper flipbooks or learning to program on his Commodore 64 computer. <\/p>\n<p>And Ducard would later pour his imaginative zeal into his many stints across MGM, Lionsgate, Paramount, <a href=\"https:\/\/fortune.com\/company\/alphabet\/\" target=\"_blank\" aria-label=\"Go to https:\/\/fortune.com\/company\/alphabet\/\" class=\"sc-5ad7098d-0 lcJVdL\" rel=\"nofollow noopener\">Google<\/a>, and <a href=\"https:\/\/fortune.com\/company\/youtube\/\" target=\"_blank\" aria-label=\"Go to https:\/\/fortune.com\/company\/youtube\/\" class=\"sc-5ad7098d-0 lcJVdL\" rel=\"nofollow noopener\">YouTube<\/a>, where he held senior roles. He tells Fortune he\u2019s proud to be one of the leaders who launched and grew YouTube Kids: an app in which his own child was able to trial.\u00a0<\/p>\n<p>Pinterest\u2019s <a href=\"https:\/\/www.cnbc.com\/2025\/08\/07\/pinterest-pins-q2-earnings-report-2025.html\" target=\"_blank\" rel=\"noopener nofollow\" aria-label=\"Go to https:\/\/www.cnbc.com\/2025\/08\/07\/pinterest-pins-q2-earnings-report-2025.html\" class=\"sc-5ad7098d-0 lcJVdL\">revenue hit<\/a> 17% growth year-over-year with its net income reaching $38.76 million<\/p>\n<p>Over his three decades in the business world, the Pinterest executive made his mark on marketing, big-screen entertainment, and educational content. Now, his focus is set on making Pinterest the very best social media platform for its 578 million users.<\/p>\n<p>Last quarter, Pinterest\u2019s <a href=\"https:\/\/www.cnbc.com\/2025\/08\/07\/pinterest-pins-q2-earnings-report-2025.html\" target=\"_blank\" rel=\"noopener nofollow\" aria-label=\"Go to https:\/\/www.cnbc.com\/2025\/08\/07\/pinterest-pins-q2-earnings-report-2025.html\" class=\"sc-5ad7098d-0 lcJVdL\">revenue hit<\/a> 17% growth year-over-year with its net income reaching $38.76 million. Ducard says more than half of the website\u2019s users are Gen Z\u2014and surprisingly, around 80% of its members live outside the United States. There\u2019s a secret ingredient that makes the business so special, Ducard reveals; it\u2019s battling an \u201cauthenticity deficit\u201d in a social media landscape full of clout-chasers and covert ads, as Pinterest has differentiated itself as a \u201cplace for fulfillment and ideas, not followers.\u201d<\/p>\n<p>\u201cThe bottom line: our model of positivity is working\u2014and setting us apart in an online world that too often incentivises toxicity and rage-baiting,\u201d Ducard says. \u201cWe\u2019re proud that we\u2019re a place young people, especially, come to as an oasis of calm and inspiration.\u201d<\/p>\n<p>By platforming industry experts and passionate entrepreneurs, Ducard is helping Pinterest expand into new arenas. The business just launched its first co-branded product as a platform: it created a Pinterest trend-inspired coffee blend with entrepreneur and creator Emma Chamberlain. It also worked with Colman Domingo\u2019s stylist duo Wayman and Micah for curated content boards that inspired his Met Gala red carpet looks. When he\u2019s off the clock, Ducard still pursues his love for creativity and tech\u2014whether that be 3D printing in his downtime, or pushing the boundaries of his dresswear.\u00a0<\/p>\n<p>The finances<\/p>\n<p>Fortune: If you have children, what do your childcare arrangements look like?<\/p>\n<p>I have three Gen Z kids\u201423, 20, and 17. We aren\u2019t empty nesters just yet, but getting closer to it, and childcare arrangements are less of a thing now. And as they get older, I really am appreciating that I feel like we\u2019re moving from a phase where Dad and Mom know close to nothing in their eyes to\u2014they are proactively seeking advice and counsel.\u00a0<\/p>\n<p>What are your living arrangements like: Swanky apartment in the city or suburban sprawling?<\/p>\n<p>I live in Los Angeles, pretty much in the middle of the city. We\u2019re in a little pocket that sometimes feels like it\u2019s hidden in plain sight. It\u2019s not swanky, not sprawling, it\u2019s just right. We\u2019ve been here in the same place for over 17 years.<\/p>\n<p>I carry a wallet. In it, I\u2019ve been carrying the business card of a boutique toy store owner. One of my hobbies is 3D printing and I design little games and toys\u2026The business card is a reminder to close the loop with her when it\u2019s ready.<\/p>\n<p>How do you commute to work?<\/p>\n<p>I work remotely and travel to our office in San Francisco, as well as visit our temporary office in Los Angeles. I drive my electric car to work.<\/p>\n<p>Do you carry a wallet?<\/p>\n<p>I carry a wallet. In it, I\u2019ve been carrying the business card of a boutique toy store owner. One of my hobbies is 3D printing and I design little games and toys. A toy store owner said she wanted to sell one of my designs\u2014I had shown her a prototype of a mechanical tic-tac-toe game I invented. The business card is a reminder to close the loop with her when it\u2019s ready.<\/p>\n<p>The necessities<\/p>\n<p>What\u2019s the one subscription you can\u2019t live without?<\/p>\n<p>Guitar Tab app; I get notation for songs I play on my guitar. Also, ChatGPT, Shapr3D CAD design, and the Sunday New York Times paper.<\/p>\n<p>Where\u2019s your go-to wristwatch from?<\/p>\n<p>Garmin Health GPS watch.<\/p>\n<p>How do you get your daily coffee fix? If you have it at home, what coffee machine do you own?<\/p>\n<p>Jura.<\/p>\n<p>What\u2019s your go-to coffee capsule?<\/p>\n<p>I use different coffee beans\u2014I have no one favorite, I like to try different ones.<\/p>\n<p>If you grab it out, where? And what\u2019s your typical order? Do you grab breakfast with it?<\/p>\n<p>Blue Bottle, cappuccino with oat milk. I\u2019ve recently found a cafe when I was traveling in San Francisco: Nirvana Soul. My new travel favorite where the barista hipped me to cappuccino with macadamia milk\u2014spot on good. I typically make my breakfast; Fried egg and toast; periodically with avocado. A little pepper, dash of salt, sometimes mixed with chopped red and green peppers. Very satisfying and a good protein punch for the day.<\/p>\n<p>How many coffees do you have a week?<\/p>\n<p>15 to 20.<\/p>\n<p>How often do you eat lunch out during the week?<\/p>\n<p>1 to 2 times a week, I do more coffees throughout town.<\/p>\n<p>Where are your go-to places to grab food on the go?<\/p>\n<p>Hilltop Cafe in Los Angeles. It\u2019s the cafe of producer and actress Issa Rae.<\/p>\n<p>Where would you go, and what do you order if it\u2019s a sit-down meal with a client or peer?<\/p>\n<p>Akasha in Culver City in Los Angeles: burger or branzino.<\/p>\n<p>Where do you buy groceries?<\/p>\n<p>Whole Foods.<\/p>\n<p>How often in a week do you dine out versus cook at home?<\/p>\n<p>About half and half; half-cook, half-order or eat out.<\/p>\n<p>Where do you shop for your work wardrobe?<\/p>\n<p>Coming to work at Pinterest, I had to raise my game\u2014because, Pinterest. More colorful, more surprises, but not trying to be something I\u2019m not. It\u2019s actually brought out the \u2018me\u2019 more: more self-expression, less of \u2018That will never work on me,\u2019 and more of \u2018Let me see how that will work on me.\u2019 And I\u2019m wearing brands based on how they look and feel, not just on the label.\u00a0<\/p>\n<p>What would be a typical work outfit for you?<\/p>\n<p>Jeans, soft collared shirt like a polo, maybe a light sweater. Sometimes button down shirts, sometimes t-shirts.<\/p>\n<p>The treats<\/p>\n<p>Are you the proud owner of any futuristic gadgets?<\/p>\n<p>3D Printer Bambu X1-Carbon, and VR Quest 3. I\u2019m mainly my son\u2019s game tester and advisor. There\u2019s also the Muse, a headband that I use for meditation. It tracks brainwaves and gives audio feedback that reflects and helps to deepen your state of calm during meditation. Another is the reMarkable digital ink tablet.<\/p>\n<p>How do you unwind from the top job?<\/p>\n<p>Run on my Peloton treadmill, meditate and write, and use 3D printing. I also play guitar\u2014something I picked up during the pandemic, and I love it. In college, I was a jazz radio DJ (in addition to my public access TV show) and have always loved jazz. Now I\u2019m playing some.<\/p>\n<p>Take us on holiday with you, what\u2019s next on your vacation list?<\/p>\n<p>I enjoy going back to visit family and friends in New York and New Jersey. Also, one side of my family is from St. Croix, US Virgin Islands. I go back to visit family every few years. When I was little, I was sent there for stretches of time during the summer and I\u2019d complain. Now I wish someone would send me there for stretches.<\/p>\n<p>What\u2019s next: Possibly Greece!<\/p>\n<p>How many days of annual leave do you take a year?<\/p>\n<p>One of the many incredible benefits we offer at Pinterest is our unlimited PTO.<\/p>\n<p>Fortune wants to hear from leaders on what their \u201cGood Life\u201d looks like. Get in touch: <a href=\"https:\/\/fortune.com\/2025\/10\/16\/the-good-life-pinterest-chief-content-officer-malik-ducard-lifestyle-personal-finance-hollywood-tech-futuristic-gadgets\/mailto:emma.burleigh@fortune.com\" target=\"_blank\" rel=\"noopener nofollow\" aria-label=\"Go to mailto:emma.burleigh@fortune.com\" class=\"sc-5ad7098d-0 lcJVdL\">emma.burleigh@fortune.com<\/a> for the U.S., or orianna.royle@fortune.com for the U.K. and Europe.<\/p>\n","protected":false},"excerpt":{"rendered":"Being in the C-suite is a high-pressure job with long hours, board responsibilities, and intense scrutiny. But what&hellip;\n","protected":false},"author":2,"featured_media":4543,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[4680,66,128,288,1214,4410,4681,4682,4683,1242,4684,4685,2558,4686,232,4687,1016,9,24,63,4688,3577,4689,4015,4690,282,129,131,130,3417,4691,4692,4693],"class_list":["post-4542","post","type-post","status-publish","format-standard","has-post-thumbnail","category-the-bronx","tag-3d-printing","tag-artificial-intelligence","tag-bronx","tag-business","tag-celebrities","tag-chatgpt","tag-clothing-and-apparel","tag-executives","tag-family","tag-fashion","tag-fortune-the-good-life","tag-google","tag-hollywood","tag-influencers","tag-lifestyle","tag-lionsgate","tag-los-angeles","tag-new-york","tag-new-york-city","tag-nyc","tag-paramount-global","tag-personal-finance","tag-pinterest","tag-social-media","tag-success","tag-technology","tag-the-bronx","tag-the-bronx-headlines","tag-the-bronx-news","tag-wall-street","tag-watch","tag-wealth","tag-youtube"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/4542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=4542"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/4542\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/4543"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=4542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=4542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=4542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}