{"id":46352,"date":"2025-11-20T18:38:58","date_gmt":"2025-11-20T18:38:58","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/46352\/"},"modified":"2025-11-20T18:38:58","modified_gmt":"2025-11-20T18:38:58","slug":"salomon-opens-sportstyle-store-in-brooklyns-williamsburg-neighborhood","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/46352\/","title":{"rendered":"Salomon Opens Sportstyle Store in Brooklyn’s Williamsburg Neighborhood"},"content":{"rendered":"

\n\tSalomon<\/a>\u2019s takeover of NYC continues with the opening of its first store in Brooklyn.<\/p>\n

\n\tLocated at 127 N. 6th Street in the Williamsburg neighborhood, the 1,120-square-foot store features the Amer Sports-owned mountain sports brand\u2019s Sportstyle product assortment<\/a>. Along with Salomon<\/a>\u2019s latest collabs, the shoes and accessories are on featured in a clean, modern storefront complete with natural elements.<\/p>\n

\n\tJenny Taylor, vice president of marketing for Salomon North America, told FN in an interview that the new store reflects the brand\u2019s commitment to connecting its customers to nature.<\/p>\n

\n\t\u201cBrooklyn represents an important step in connecting with a community that celebrates blending individual style and performance,\u201d Taylor said. \u201cWilliamsburg, in particular, has its own distinct identity and character separate from Manhattan, and we\u2019re excited to be part of a neighborhood<\/a> that has shown the brand such strong support. We also let customer feedback guide us. There\u2019s been consistent demand for a Salomon store in Brooklyn, and our data channels clearly reflect this strong interest.\u201d<\/p>\n

\n\tThe company\u2019s new Brooklyn store is the latest step in the brand\u2019s U.S. strategy and marks the fifth Salomon store in North America. It also joins Salomon\u2019s other locations in SoHo<\/a>, Chicago, Woodbury Common Premium Outlets and Los Angeles<\/a>.<\/p>\n

\t\t\t\t\t\t\"Salomon,<\/p>\n

\t\t\t\t\tOutside of Salomon\u2019s new Brooklyn location.<\/p>\n

\t\t\t\t\t\t\t\t\tJoe Hale \/ Courtesy of Salomon<\/p>\n

\n\tTaylor dubbed the opening \u201ca key milestone\u201d in Salomon\u2019s broader U.S. retail<\/a> strategy.<\/p>\n

\n\t\u201cAs our second store in the New York City market<\/a>, the Brooklyn location deepens our presence in a city that continues to shape global culture across sport, fashion, and outdoor exploration,\u201d the executive said. \u201cIt keeps us on track with our expansion plan as we continue to identify and thoughtfully enter new locations where we can better serve our customers, making Salomon accessible in the right neighborhoods.\u201d<\/p>\n

\n\tThe opening comes just days after Salomon parent company Amer Sports reported its third quarter earnings<\/a>.<\/p>\n

\n\tNet income for the three months ended Sept. 30 was $143.1 million, or 25 cents a diluted share, versus net income of $55.8 million, 11 cents, in the year-ago quarter. Revenue rose 29.7 percent to $1.76 billion from $1.35 billion in Q3.<\/p>\n

\n\tAs for Salomon, Amer Sports chief executive officer James Zheng told analysts<\/a> on the company\u2019s earnings call this week that the brand\u2019s \u201cfootwear momentum continues across all regions, especially Asia with strong demand for both sports style and the performance products. In addition to sneakers, bags and socks are also growing strongly across regions.\u201d<\/p>\n

\n\tZheng also told investors that Salomon footwear is well positioned for \u201csignificant profitable growth\u201d next year due to several factors that includes the continuation of global sports style momentum and its connection with younger consumers, especially women. He said Salomon also is gaining traction in the run specialty channel in North America, EMEA (Europe, Middle East and Africa) and even China, where the CEO said, \u201cwe operate the most productive and profitable sneaker shops in the industry.\u201d<\/p>\n

\t\t\t\t\t\t\"Salomon,<\/p>\n

\t\t\t\t\tInside Salomon\u2019s new Brooklyn store.<\/p>\n

\t\t\t\t\t\t\t\t\tJoe Hale \/ Courtesy of Salomon<\/p>\n","protected":false},"excerpt":{"rendered":"Salomon\u2019s takeover of NYC continues with the opening of its first store in Brooklyn. Located at 127 N.…\n","protected":false},"author":2,"featured_media":46320,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[98,100,99,9,24,63,5943,26346,1889],"class_list":{"0":"post-46352","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brooklyn","8":"tag-brooklyn","9":"tag-brooklyn-headlines","10":"tag-brooklyn-news","11":"tag-new-york","12":"tag-new-york-city","13":"tag-nyc","14":"tag-retail","15":"tag-salomon","16":"tag-store-opening"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/46352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=46352"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/46352\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/46320"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=46352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=46352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=46352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}