{"id":46550,"date":"2025-11-20T21:20:10","date_gmt":"2025-11-20T21:20:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/46550\/"},"modified":"2025-11-20T21:20:10","modified_gmt":"2025-11-20T21:20:10","slug":"ad-campaign-tells-seniors-to-call-out-ageism-as-life-expectancy-rises-in-nyc","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/46550\/","title":{"rendered":"Ad campaign tells seniors to call out ageism &#8212; as life expectancy rises in NYC"},"content":{"rendered":"<p>New Yorkers are living longer and about to get louder.<\/p>\n<p>Officials bragged Thursday that New York City\u2019s average life expectancy hit a record 83.2 years in  2024 \u2014 as they rolled out an $800,000 ad campaign against ageism.<\/p>\n<p>The Adams administration credited the increase to its HealthyNYC Plan, which aimed to educate New Yorkers about healthy living. They noted the plan surpassed the city\u2019s increased life expectancy goal six years early.<\/p>\n<p>About 20% of the city\u2019s population is projected to be 60 or older by 2040, according to the Department of Aging.  Getty Images<\/p>\n<p>NYC Aging Commissioner Lorraine Cort\u00e9s-V\u00e1zquez said New Yorkers should call people out if they make agist remarks.  Getty Images<\/p>\n<p>\u201cWhen our administration came into office, the COVID-19 pandemic was still having major impacts on the health of our city,\u201d read a statement from Mayor Eric Adams. <\/p>\n<p>\u201cBut we focused our energy on public health, and four years later, we are showing how our strategies and commitments are paying off.\u201d<\/p>\n<p>The 2024 city life expectancy of 83.2 beat the old record of 82.6 set in 2019 \u2014 and is much higher than the life expectancy of 78 that the city sunk to in 2020 because of deaths to COVID-19 at the height of the pandemic. <\/p>\n<p>The announcement about the life expectancy bump came the same day as the city\u2019s anti-ageism push.<\/p>\n<p>Adams \u2014 who is on a tax-payer funded trip to Uzbekistan during his penultimate month in office \u2014 was unable to make  an anti-agism event in Lower Manhattan Thursday morning, hosted by the city\u2019s Department of Aging.<\/p>\n<p>The event celebrated the launch of a new ad campaign directing New Yorkers to confront each other over ageism.<\/p>\n<p>Mayor Eric Adams wasn\u2019t present to celebrate the victory Thursday because he is out of the country looking for a new job.  William Farrington<\/p>\n<p>NYC Aging Commissioner Lorraine Cort\u00e9s-V\u00e1zquez led a crowd of more than 100 older New Yorkers in a pledge to call out ageist remarks, such as, \u201cyou look too good for your age,\u201d or \u201cI can\u2019t believe you\u2019re still doing that.\u201d<\/p>\n<p>\u201cIf I hear ageism, if I see ageism, I\u2019m going to interrupt it,\u201d Cort\u00e9s-V\u00e1zquez asked the seniors crammed into the City Store at 1 Centre Street to pledge. \u201cEverytime we call it out, we educate people.\u201d<\/p>\n<p>\t\t\t\t\t\t\tStart your day with all you need to know\t\t\t\t\t\t<\/p>\n<p class=\"inline-module__cta\">\n\t\t\t\t\t\t\tMorning Report delivers the latest news, videos, photos and more.\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\t\tThanks for signing up!\n\t\t\t\t<\/p>\n<p>Her department\u2019s splashy $800,000 campaign \u2014 running on TV, subways, buses and social media \u2014 urges New Yorkers of any age to \u201csee it, name it, and stop it\u201d when it comes to age-based insults.<\/p>\n<p>\u201cWhen you label me too old instead of seeing what I can achieve, that\u2019s ageism,\u201d a poster for the ad campaign showing an elderly man boxing read.<\/p>\n<p>A campaign video showed old people doing well and being hugged by younger people.<\/p>\n<p>About 20% of the city\u2019s population is projected to be 60 or older by 2040, according to the Department of Aging.  Getty Images<\/p>\n<p>\u201cIt won\u2019t stop on its own. It stops when we call it out. Stop the labels,\u201d the PSA\u2019s announcer said.<\/p>\n<p>Cort\u00e9s-V\u00e1zquez said her department worked with the city\u2019s Department of Youth and Community Development to make sure they reach young people with the campaign message too.<\/p>\n<p>It can be offensive for young people to hear remarks such as, \u201cyou don\u2019t have enough experience,\u201d Cort\u00e9s-V\u00e1zquez said.<\/p>\n<p>\u201cRegardless of age, ageism harms us, ageism harms the city, ageism harms the society,\u201d she said.<\/p>\n<p>But with the city\u2019s senior population larger than the school-age population since 2010 \u2014 and projected to comprise one in five New Yorkers by 2040 \u2014 expect to see more of the steely, gray haired New Yorkers standing their ground.<\/p>\n","protected":false},"excerpt":{"rendered":"New Yorkers are living longer and about to get louder. Officials bragged Thursday that New York City\u2019s average&hellip;\n","protected":false},"author":2,"featured_media":46551,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[5425,81,75,84,83,57,9,24,63,87,2956,58],"class_list":["post-46550","post","type-post","status-publish","format-standard","has-post-thumbnail","category-manhattan","tag-aging","tag-eric-adams","tag-manhattan","tag-manhattan-headlines","tag-manhattan-news","tag-metro","tag-new-york","tag-new-york-city","tag-nyc","tag-politics","tag-senior-citizens","tag-us-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/46550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=46550"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/46550\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/46551"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=46550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=46550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=46550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}