{"id":46773,"date":"2025-11-21T00:32:06","date_gmt":"2025-11-21T00:32:06","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/46773\/"},"modified":"2025-11-21T00:32:06","modified_gmt":"2025-11-21T00:32:06","slug":"meadow-lane-faces-death-threats-huge-demand-in-first-days","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/46773\/","title":{"rendered":"Meadow Lane faces death threats, huge demand in first days"},"content":{"rendered":"<p>A swanky new grocer in downtown Manhattan has been getting death threats over its stratospheric prices \u2013 even as the shop was forced to briefly shutter this week after its shelves were emptied by a customer frenzy, The Post has learned.<\/p>\n<p>Meadow Lane, a posh store in Tribeca at 355 Greenwich St., has <a href=\"https:\/\/nypost.com\/2025\/11\/15\/lifestyle\/nycs-meadow-lane-gourmet-grocery-debuts-amid-affordability-crisis\/\" rel=\"nofollow noopener\" target=\"_blank\">drawn such massive crowds since it opened last Friday<\/a> that it was forced to impose quotas on goods. Those include $625 tins of Siberian caviar, $65 bottles of extra virgin olive oil, $74 containers of matcha powder and gluten-free chicken nuggets priced at $15 per half dozen.<\/p>\n<p>\u201cWe can\u2019t keep up,\u201d founder Sammy Nussdorf, known online as \u201cBrokeback Contessa,\u201d told Side Dish. \u201cWe outperformed all of our projections.\u201d<\/p>\n<p>Meadow Lane founder Sammy Nussdorf shown on opening day last week. \u201cWe can\u2019t keep up,\u201d Nussdorf, known online as \u201cBrokeback Contessa,\u201d told Side Dish. \u201cWe outperformed all of our projections.\u201d Stephen Yang for the NY Post<\/p>\n<p>Meanwhile, the 28-year-old New Yorker said he\u2019s also been receiving death threats and hate \u2013 with online loons enraged by his prices as socialist Mayor-elect Zohran Mamdani has relentlessly attacked the rich.<\/p>\n<p>\u201cI have death threats. People are threatening to burn down the store and throw rocks through the windows. The hate is out of control. They focus on any imperfection. It\u2019s politically charged,\u201d said Nussdorf,\u00a0<a href=\"https:\/\/www.forbes.com\/profile\/nussdorf\/#:~:text=2014%20America&#039;s%20Richest%20Families%20Net,stake%20in%20Quality%20King%20Distributors\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">whose parents previously made Forbes\u2019 list of America\u2019s richest families<\/a>.<\/p>\n<p>Timing may have been an issue, Nussdorf admits. Meadow Lane \u2013 named after a street in the Hamptons that\u2019s lined with billionaires\u2019 beach estates \u2013 opened around the same time SNAP benefits for struggling New Yorkers were up in the air during the government shutdown.<\/p>\n<p>\u201cObviously I didn\u2019t open overnight. I didn\u2019t know that SNAP benefits would be revoked. They value the narrative they set over the truth. It opened my eyes to a part of humanity that I never knew existed,\u201d Nussdorf said of his critics.<\/p>\n<p>Now, Meadow Lane is selling out hundreds of pounds of chicken per day and doesn\u2019t \u201chave enough space in the fridge to keep up with demand,\u201d according to the shop\u2019s director of operations.<\/p>\n<p>The store was forced to impose quotas on items including its gluten-free chicken nuggets priced at $15 per half dozen. Instagram\/meadowlanenyc<\/p>\n<p>Customers have been wolfing down the nuggets, which are crispy and delicious, along with a $20 Chinese chicken salad. It is packed with tangy dressing and edamame, cabbage, cucumbers and carrots that lend the dish a mysteriously satisfying crunch.<\/p>\n<p>As for the haters, Nussdorf says, \u201cAll it is doing is increasing my engagement and making this more relevant. I have lines around the block and more than 100,000 followers because of the haters. That\u2019s the antithesis of what they want, but it is what\u2019s happening.\u201d<\/p>\n<p>\u201cPeople are lining up. There is a market for this,\u201d he added. \u201cThat doesn\u2019t mean other people aren\u2019t suffering.\u201d<\/p>\n<p>The 28-year-old New Yorker said he\u2019s also been receiving death threats and hate. \u201cI have death threats,\u201d Nussdorf said. \u201cPeople are threatening to burn down the store and throw rocks through the windows.\u201d  Stephen Yang for the NY Post<\/p>\n<p>The shop\u2019s new fans include \u201cShark Tank\u2019s\u201d Barbara Corcoran, who was spotted stocking up on goodies including the celebrated chicken nuggets Tuesday morning.<\/p>\n<p>Meadow Lane was sold out of most of its products by Friday afternoon. The crowds kept coming through the weekend, and by Monday, it had to close to reassess and restock.<\/p>\n<p>On Tuesday, it opened at noon instead of 11 a.m. and has generally been closing around 4 p.m., when they\u2019ve run out of many goods.<\/p>\n<p>\u201cIt was supposed to be 9 p.m. but we wanted people to get the full experience,\u201d Nussdorf explained.\u00a0<\/p>\n<p>\u201cPeople are lining up. There is a market for this,\u201d Nussdorf said. \u201cThat doesn\u2019t mean other people aren\u2019t suffering.\u201d Stephen Yang for the NY Post<\/p>\n<p>In light of the demand, shoppers are now limited to five prepared food items per person. The store is also letting people know when items sell out on social media, to avoid disappointment in person.<\/p>\n<p>\u201cPeople were waiting in the store for new batches to be made and it was too crowded and then we couldn\u2019t prepare other things,\u201d Nussdorf said.\u00a0<\/p>\n<p>Other popular menu items include horseradish leek chicken salad, a miso salmon bowl, cacio e pepe mac and cheese, and a dish called grandma\u2019s meatballs.<\/p>\n<p>Even the checkered blue and beige Meadow Lane reusable tote bag, reminiscent of a Louis Vuitton pattern, is in demand. Stephen Yang for the NY Post<\/p>\n<p>Even the checkered blue and beige Meadow Lane reusable tote bag, reminiscent of a Louis Vuitton pattern, is in demand.<\/p>\n<p>Nussdorf expects to offer more items over time as new cooking equipment comes in. When the store is running smoothly, it will open at 7 a.m. and close at 9 p.m., the owner said.<\/p>\n<p>The striking interiors, from designer Sarah Carpenter, include carved nooks where customers can put their baskets while paying the cashier.<\/p>\n<p>Nussdorf wants Meadow Lane to be for New Yorkers, not just social media mavens who are passing through the city.<\/p>\n<p>\u201cThe locals are the ones who keep local businesses afloat,\u201d he said.<\/p>\n<p>Kate Friedman, 24, was waiting in line Tuesday morning while visiting New York from Chicago with her boyfriend, on a work trip.<\/p>\n<p>\u201cI love [Nussdorf] on TikTok and I am also gluten free. I want to try the chicken nuggets and the matcha,\u201d she told Side Dish.<\/p>\n","protected":false},"excerpt":{"rendered":"A swanky new grocer in downtown Manhattan has been getting death threats over its stratospheric prices \u2013 even&hellip;\n","protected":false},"author":2,"featured_media":46774,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[288,26535,153,289,57,9,24,55,54,56,821,292,6071],"class_list":{"0":"post-46773","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york-city","8":"tag-business","9":"tag-death-threats","10":"tag-donald-trump","11":"tag-food-drink","12":"tag-metro","13":"tag-new-york","14":"tag-new-york-city","15":"tag-new-york-city-headlines","16":"tag-new-york-city-news","17":"tag-ny","18":"tag-restaurants","19":"tag-side-dish","20":"tag-tribeca"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/46773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=46773"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/46773\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/46774"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=46773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=46773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=46773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}