{"id":55400,"date":"2025-11-29T08:04:09","date_gmt":"2025-11-29T08:04:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/55400\/"},"modified":"2025-11-29T08:04:09","modified_gmt":"2025-11-29T08:04:09","slug":"the-women-behind-irelands-booming-make-up-skin-and-hair-brands-the-irish-times","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/55400\/","title":{"rendered":"the women behind Ireland\u2019s booming make-up, skin and hair brands \u2013 The Irish Times"},"content":{"rendered":"

Suzy Griffin DunneHildun Beauty\"SuzySuzy Griffin Dunne’s Hildun Beauty has expanded into eyeshadows, lip liners and hybrid lipstick\u2013balms <\/p>\n

Three years ago, beauty<\/a> writer Susy Griffin Dunne launched Hildun Beauty modestly with a collection of eyeliner pencils. Griffin Dunne elevated the formula of this everyday essential to something more considered: rich, glide-on colour that sets without budging.<\/p>\n

Those pencils, the brand\u2019s best-selling Silk to Set Kajal Eyeliners, have since taken on cult status among beauty lovers, with 100,000 sold to date. <\/p>\n

\u201cMy goal with any new launch is to bring the best formula to the market in luxury packaging at the most competitive price I can offer,\u201d says Griffin Dunne. <\/p>\n

[\u00a0Aimee Connolly: \u2018I\u2019m not ready to sell \u2013 I want to be a top 10 global beauty brand\u2019Opens in new window<\/a>\u00a0]<\/p>\n

\u201cThis is why we haven\u2019t had too many new launches. It\u2019s not because I\u2019m not always working on new formulas – it\u2019s because most final versions don\u2019t live up to the standard I was hoping for … But I always learn something from every formula I work on.\u201d<\/p>\n

Hildun Beauty has experienced 150 per cent year-on-year growth, collected a number of awards, and expanded the product line into eyeshadows, lip liners and hybrid lipstick\u2013balms. \u201cNext year is going to be major for us. We have so many launches coming,\u201d she says.<\/p>\n

Pippa O\u2019Connor OrmondPoco Beauty\"PippaPippa O’Connor Ormond says Poco Beauty is working on ‘some great skincare launches’ for early in the new year <\/p>\n

Pippa O\u2019Connor Ormond launched her brand Poco Beauty two years ago with its debut product, Universal Glow Treatment. An instant hit, it set the tone for what was to come: intelligent products that marry skincare and skin prep seamlessly with make-up, with an emphasis on hydrated, glowing, your-skin-but-better results.<\/p>\n

A full collection swiftly followed – skincare, make-up and accessories – all with the same polished, modern sensibility. Poco Beauty started out selling exclusively online, but is now available in Brown Thomas and Arnotts, as well as Dublin and Cork Duty Free.<\/p>\n

[\u00a0Smooth Company\u2019s \u00c1ine Kennedy: \u2018My screen time is outrageous. I don\u2019t have a work-life balance at the moment\u2019Opens in new window<\/a>\u00a0]<\/p>\n

\u201cSeeing Poco Beauty standing tall in Brown Thomas was \u201csuch a wow moment\u201d, O\u2019Connor Ormond says. \u201cI travel a lot for work, so walking through Dublin Airport and meeting customers at our counters – especially on early mornings – is just the best feeling. It makes the hard days so worthwhile.\u201d<\/p>\n

The brand is working on \u201csome great skincare launches\u201d for early in the new year.<\/p>\n

\u201dMy goal is for our products to feel uncomplicated and of the highest quality, so our customers feel comfortable using everything we offer,” she says. \u201cI want them, when applying our products, to feel like the best versions of themselves.\u201d<\/p>\n

Peig\u00edn CrowleyGround Wellbeing\"PeiginPeigin Crowley first created Growd Wellbeing at the height of the Covid pandemic. Photograph: Miki Barlok <\/p>\n

If you\u2019ve spent time in any of Ireland\u2019s leading spas – or indeed in standout spas across the world, from London and the Maldives to Dubai, Hong Kong and beyond – it\u2019s likely you\u2019ve encountered a treatment or product range shaped by Peig\u00edn Crowley. <\/p>\n

A veteran of the spa industry, with 25 years\u2019 experience as a holistic and massage therapist and 10 years as a spa consultant, she has long been one of the quiet forces behind some of the most restorative spa experiences.<\/p>\n

In 2020, at the height of the Covid pandemic, she fulfilled a long-held intention to create her own line of products, Ground Wellbeing. <\/p>\n

Crowley has an unwavering desire to help people feel better, and a belief in the power of plants and aromatherapy. <\/p>\n

[\u00a0Brilliant beauty experiences to gift for ChristmasOpens in new window<\/a>\u00a0]<\/p>\n

Her products are formulated to provide wellness care at every stage of life: from birth and menopause, to anxiety, sleep issues, and cancer support. <\/p>\n

\u201dThis month, they released The World\u2019s 50 Best Hotels, and we\u2019re partnered with eight of them. It\u2019s the most incredible feeling,\u201c Crowley says. \u201cWe are small but mighty.\u201d<\/p>\n

[\u00a0The Irish influencers turning social media careers into successful businessesOpens in new window<\/a>\u00a0]<\/p>\n

Her product philosophy is similarly intentional: \u201cWe have some very exciting launches and partnerships coming in 2026, but we don\u2019t work against a calendar or pressure for newness.\u201d <\/p>\n

\u201cWhen we\u2019re ideating and producing new products, we start with how we want the person to feel. Some products take two or three years. For example, our candles will be worth the wait – they are a three-year project.\u201d<\/p>\n

Kim O\u2019Sullivan Brow Aid\"BrowBrow Aid’s Kim O’Sullivan, also the founder of Dublin Makeup Academy, is Ireland\u2019s queen of brows <\/p>\n

Ask anyone in the know about brow experts in Ireland and one name surfaces almost instantly: Kim O\u2019Sullivan. The founder of Dublin Makeup Academy, O\u2019Sullivan is Ireland\u2019s queen of brows. <\/p>\n

With 24 years of experience under her belt, she has earned a reputation for her meticulous artistry and her commitment to offering clients the most progressive, up-to-date services available. Few people understand the nuance of brows – the sculpting, shaping, shading and colour-matching – quite like she does. <\/p>\n

In 2020, she launched her own brand, Brow Aid, a collection of products ranging from brow and lash masks to brow pens and modern pomades.<\/p>\n

\u201cIt already feels like the brand has carved out a strong identity and authority within the brow space,\u201d O\u2019Sullivan says.<\/p>\n

\u201cThe next 12 months are all about considered growth. We\u2019re continuing to expand across Ireland and into the UK. We\u2019re in 80 premium stores at the moment, with a soon-to-launch partnership with Boots.\u201d<\/p>\n

Claire Fullam Remi Scalp Care\"ClaireClaire Fullam, founder of Remi Scalp Care, channels her hair loss experience into creating effective hair and scalp care solutions <\/p>\n

Claire Fullam, founder of Remi Scalp Care, knows hair loss first-hand. In 2016, she lost almost 90 per cent of her hair due to alopecia areata. A spark was lit – a new passion to help others facing the same challenge. <\/p>\n

Now, as a clinical trichologist and entrepreneur, she channels that experience into creating effective hair and scalp care solutions.<\/p>\n

Since its launch, Remi has been redefining hair care by focusing on the foundation – the scalp. Unlike most established haircare brands, it prioritises scalp-first formulas that support overall hair wellness. <\/p>\n

Drawing on Fullam\u2019s clinical expertise and lived experience, the brand offers targeted solutions for scalp health, hair loss support and hair regrowth. Its range includes exfoliators, morning and overnight scalp serums, and energising and detoxifying shampoos.<\/p>\n

This year, Fullam was named overall winner of Visa\u2019s She\u2019s Next Programme.<\/p>\n

\u201cIt was a tough process,\u201d she says. \u201cIt wasn\u2019t a popularity contest; it was the numbers, it was the story, it was the pitch, it was the delivery. That instilled a huge confidence within us. It was a turning point.\u201d<\/p>\n

[\u00a0From scalp to skin: new autumn beauty launches from Irish brandsOpens in new window<\/a>\u00a0]<\/p>\n

Fullam is optimistic about the year ahead. \u201cWe are entering the UK market and starting to prepare for North America, while retaining and growing our business in Ireland. The brand has just turned two. <\/p>\n

\u201cThe last two years, I was nervous about what the new year would bring, but looking into 2026, I\u2019m excited.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Suzy Griffin DunneHildun BeautySuzy Griffin Dunne’s Hildun Beauty has expanded into eyeshadows, lip liners and hybrid lipstick\u2013balms Three…\n","protected":false},"author":2,"featured_media":55401,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[7578,15973,1472,9,24,63,122,124,123,3743],"class_list":{"0":"post-55400","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-queens","8":"tag-beauty","9":"tag-for-you","10":"tag-magazine","11":"tag-new-york","12":"tag-new-york-city","13":"tag-nyc","14":"tag-queens","15":"tag-queens-headlines","16":"tag-queens-news","17":"tag-skincare"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/55400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=55400"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/55400\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/55401"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=55400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=55400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=55400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}