{"id":63368,"date":"2025-12-07T15:12:07","date_gmt":"2025-12-07T15:12:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/63368\/"},"modified":"2025-12-07T15:12:07","modified_gmt":"2025-12-07T15:12:07","slug":"guido-on-a-ledge-a-play-on-italian-american-stereotypes-arrives-for-holidays","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/63368\/","title":{"rendered":"Guido on a Ledge, a play on Italian-American stereotypes, arrives for holidays"},"content":{"rendered":"<p class=\"article__paragraph article__paragraph--left\" id=\"SUUTMYVH7RC2XL2Q6JR4EXHYQY\">STATEN ISLAND, N.Y.\u2014 You\u2019ve heard of \u201cElf on the Shelf.\u201d Now, thanks to a Staten Island small business owner, there\u2019s \u201cGuido on a Ledge.\u201d<\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"27YDTF7645FVLPBRRYH7EZSISM\">Christine Fiscardi Lentinello, a Huguenot resident, has taken the word \u201cguido\u201d and flipped it into a term of endearment. <\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"TQHLA2LU25ABPDE7VYVECD7JXU\">\u201cI think a guido is someone who believes in putting family first. Someone who is confident, generous and extremely proud of his heritage,\u201d Lentinello said to the <a href=\"https:\/\/www.silive.com\/business\/2025\/08\/staten-island-inspired-plush-is-promoting-italian-pride-meet-guido-on-a-ledge.html\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" title=\"https:\/\/www.silive.com\/business\/2025\/08\/staten-island-inspired-plush-is-promoting-italian-pride-meet-guido-on-a-ledge.html\">Advance\/SILive.com earlier this year.<\/a> \u201cThe title of guido is not a joke. It\u2019s a compliment.\u201d<\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"5JVVYXYL7BHAPCKMKJK7VPFHXY\">That\u2019s why in 2022, Lentinello built her business based on the cultural archetype.<\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"Q2AW4LPIENFS7M7OLBXOAYOA64\">\u201cWe\u2019re having a lot of fun with this,\u201d Lentinello said. \u201cThere\u2019s currently Christmas guido and birthday guido, and I\u2019m hoping to add more to the collection soon.\u201d<\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"4QUJLIMLJRCZFG3ZW4FRITY2NM\">Decked out in a tank top, shorts and slides, the plush is accessorized with shades, a chain and a wristwatch. Birthday guido holds a cake decorated like an Italian flag. Although Guido on a Ledge is the perfect holiday gift, Lentinello says he has no magical capabilities and exists mostly to elicit a few laughs. <\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"ZWI6D5C5YZHWXPALE5ONGIK5UA\">\u201cIt\u2019s a cute gift or a conversation starter,\u201d she said. \u201cWrap it around a bottle of wine or put a gift card in his hands. As soon as people see it, they crack up laughing.\u201d<\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"BYCZJVVJ2NB3NCUB62EF5E7EP4\">Lentinello sells Guido on a Ledge through her brand, <a href=\"https:\/\/www.instagram.com\/guidoonaledge\/?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">Chrissy and Biscuit Bliss Novelty<\/a>, for $25. She also regularly sets up a table at fairs and local events.<\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"EO5BQZIIGFE77KZX5JUW6PYNH4\">\u201cI market it on social media and honestly most of my sales are through word of mouth,\u201d Lentinello said. \u201cI receive messages from people in Florida, Kentucky, Tennessee. I think this plush has traveled more than me. But I also hype it up locally \u2014 I\u2019m not afraid to walk into a pizzeria and ask the owners if they\u2019d like to purchase.\u201d<\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"DPO76GGITRBTBP6B5FVPDDZNTQ\">Lentinello is proud of the way her small biz has grown so rapidly.<\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"DAPGI5N425E27DXLKHHL5KILXU\">\u201cI love what I created,\u201d she concluded.<\/p>\n<p class=\"article__paragraph article__paragraph--left\" id=\"6ET6TFPKOBA5TMM4EK5N6CX77Y\">\u201cI\u2019ve learned so much with this little side hustle, done things I never thought I could do and proved to myself that you really can do anything that you put your mind to. I\u2019m very optimistic about what the future will bring.\u201d<\/p>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"STATEN ISLAND, N.Y.\u2014 You\u2019ve heard of \u201cElf on the Shelf.\u201d Now, thanks to a Staten Island small business&hellip;\n","protected":false},"author":2,"featured_media":63369,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[9,24,63,134,136,135],"class_list":{"0":"post-63368","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-staten-island","8":"tag-new-york","9":"tag-new-york-city","10":"tag-nyc","11":"tag-staten-island","12":"tag-staten-island-headlines","13":"tag-staten-island-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/63368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=63368"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/63368\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/63369"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=63368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=63368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=63368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}