{"id":69401,"date":"2025-12-13T00:13:11","date_gmt":"2025-12-13T00:13:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/69401\/"},"modified":"2025-12-13T00:13:11","modified_gmt":"2025-12-13T00:13:11","slug":"ryan-serhant-reveals-his-best-networking-advice-every-room-i-go-into-i-use-the-two-cs","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/69401\/","title":{"rendered":"Ryan Serhant reveals his best networking advice: ‘Every room I go into, I use the two C’s’"},"content":{"rendered":"

Ryan Serhant<\/a> says he has a list of all the billionaires he\u2019s met\u2014all 101 of them. For the real-estate mogul whose brokerage, Serhant., is on track to close $6 billion in sales this year, building relationships with the ultra-wealthy is his \u201cnumber one job.\u201d<\/p>\n

Serhant, 41, transformed himself from a struggling actor who only earned about $9,000 in his first year of real estate\u2014in 2008, the week Lehman Brothers collapsed\u2014into one of America\u2019s most successful brokers. He\u2019s closed more than $15 billion in real estate over his career, built a brokerage with more than 1,100 agents across 14 states, and parlayed his work into a <\/a>Netflix<\/a> series, Owning Manhattan. His estimated net worth<\/a> is around $40 million. And at 41, he continues to set records: In the first 35 days of 2025 alone, his brokerage Serhant. surpassed $1 billion<\/a> in closed and in-contract sales.<\/p>\n

In a recent TikTok interview with The School of Hard Knocks<\/a>, Serhant revealed the deceptively simple networking approach that has fueled his rise from struggling actor to one of the most successful real-estate brokers in the world: \u201cEvery room I go into, I use the two C\u2019s.\u201d<\/p>\n

The formula? \u201cYou give someone a compliment, and you find something in common.\u201d<\/p>\n

Relationships > transactions<\/p>\n

Serhant doesn\u2019t stop at the initial conversation. Once he gets someone\u2019s contact info, he says he follows up within 10 minutes. \u201cI send them a quick note, a quick text. So, great meeting you seven-and-a-half minutes ago. Let\u2019s do something great together,\u201d he said.\u200b<\/p>\n

Serhant says he keeps the message unread as a visual reminder, then continues to engage \u201cuntil they buy or I die.\u201d He says he tries to meet between five and 15 new people every day, and his contact list is actually \u201ccontact currency\u201d\u2014a network built on relationships, not just transactions.\u200b<\/p>\n

Serhant said his $6 billion sales strategy revolves around approachability: \u201cPeople hate being sold, but they love shopping with friends,\u201d he said. \u201cYour number one job as a salesperson is to create relationships. It\u2019s not to sell product.\u201d\u200b<\/p>\n

This philosophy has driven some of his most significant deals. Earlier this year, Serhant said he sold properties in Palm Beach totaling $308 million over the phone<\/a>, which he attributes entirely to \u201cthe trust in the relationship that I was able to create between a person who wanted to buy and a person who wanted to sell.\u201d\u200b<\/p>\n

\u201cI don\u2019t think I ever actually sell apartments or sell buildings,\u201d Serhant added.\u200b<\/p>\n

Advice for the next generation<\/p>\n

Since launching Serhant. in September 2020, during the height of the COVID-19 pandemic, his firm has since become one of the fastest-growing real estate companies in the U.S. Serhant boasts a 99% agent retention rate at his brokerage.\u200b<\/p>\n

When asked what message he would leave for younger people, Serhant shared wisdom gleaned from his billionaire clients: \u201cMost people are in a race against time. Time is their greatest asset. The wealthiest people are in a race against moments,\u201d he said.\u200b With this in mind, Serhant says he\u2019d \u201crather regret the things I did than the things I never tried,\u201d recommending others similarly \u201ctake the risk or lose the chance.\u201d<\/p>\n

You can watch Serhant\u2019s full interview with The School of Hard Knocks below:<\/p>\n

@theschoolofhardknocks<\/a> $6 BILLION THIS YEAR \ud83e\udd2f I interviewed real estate MOGUL @Ryan Serhant in New York City and I asked him how he got RICH! Since he\u2019s met over 100 billionaires, I asked him for his best networking advice for anyone in business. I also asked him for his secret to sales since his company is going to do over $6 Billion in sales this year. Lastly, I asked him the best advice he\u2019d give to the younger generation. #wealth<\/a>#entrepreneur<\/a>#financialfreedom<\/a>\u266c original sound \u2013 The School of Hard Knocks<\/a>