{"id":70023,"date":"2025-12-13T22:16:07","date_gmt":"2025-12-13T22:16:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/70023\/"},"modified":"2025-12-13T22:16:07","modified_gmt":"2025-12-13T22:16:07","slug":"toy-store-einsteins-attic-opens-new-location-in-manhasset","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/70023\/","title":{"rendered":"Toy store Einstein&#8217;s Attic opens new location in Manhasset"},"content":{"rendered":"<p>Step into Einstein\u2019s Attic in Manhasset and you\u2019ll find a charming boutique filled with toys to grow on, clothes for babies and kids up to age 2 and <a class=\"nd-link\" href=\"https:\/\/www.newsday.com\/lifestyle\/holidays\/winter-holidays\/ultimate-holiday-gift-guide-long-island-shopping-2025-cziay81q\" rel=\"nofollow noopener\" target=\"_blank\">fun gifts<\/a>.<\/p>\n<p>&#8220;It\u2019s our most beautiful store yet,&#8221; says owner Lori Badanes. &#8220;The opening has been in the works for the past seven months.&#8221;<\/p>\n<p>When the store debuted in November, it joined its three sibling locations \u2014 in Northport, which Badanes took over in 2014, plus spinoff outposts in Madison, Connecticut, and <a class=\"nd-link\" href=\"https:\/\/www.newsday.com\/lifestyle\/fashion-and-shopping\/einsteins-attic-huntington-northport-rfwqqtap\" rel=\"nofollow noopener\" target=\"_blank\">Huntington village<\/a>.<\/p>\n<p>This year\u2019s expansion came in response to customer demand.<\/p>\n<p> <img alt=\"Owner Lori Badanes says she noticed customers traveling from Manhasset...\" loading=\"lazy\" width=\"770\" height=\"433.125\" decoding=\"async\" data-nimg=\"1\" style=\"color:transparent\"  src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2025\/12\/1765664167_859_image\"\/><\/p>\n<p>Owner Lori Badanes says she noticed customers traveling from Manhasset to shop at the Huntington outpost. Credit: Einstein\u2019s Attic<\/p>\n<p>&#8220;We started to notice a lot of people from Manhasset traveling to our Huntington store.&#8221;<\/p>\n<p>The new shop reflects the experience at the other locations. &#8220;We have a strong recipe for success,&#8221; says Badanes, who studied psychology in college and has two children in their 20s. &#8220;Manhasset is just really going to follow the same formula.&#8221;<\/p>\n<p>Key ingredients include excellent customer service, gift wrapping and delivery. And, of course, there is the thoughtfully curated selection of hands-on learning and developmental toys that is a signature. Prices run from $5 to $200.<\/p>\n<p>A fun item for the holidays for 2025 mirrors the rise of artificial intelligence across pop culture and society: Blinkity Bot Light Up Busy Board for toddlers ($29.95) is all about engagement.<\/p>\n<p>&#8220;When you push the different switches and parts of this wooden robot, different things happen,&#8221; Badanes says. &#8220;Kids learn about cause and effect.&#8221;<\/p>\n<p>Key to the look of the new retail space \u2014 crisp white walls let the merchandise pop \u2014 is a delightful antique carousel horse. The white steed with a pink-and-gold saddle is a playful conversation starter and a prime design element.<\/p>\n<p>&#8220;It\u2019s become a centerpiece of the shop,&#8221; says Badanes, who bought it from the Huntington Historical Society. &#8220;The purchase helped fund educational programs for children,&#8221; she says.<\/p>\n<p>Badanes prides herself on cultivating strong community ties through initiatives like supporting local food pantries.<\/p>\n<p>&#8220;Einstein&#8217;s Attic is a wonderful platform for us to do community work,&#8221; Badanes says. &#8220;I find that very gratifying.&#8221;<\/p>\n<p>Einstein\u2019s Attic, 1453 Northern Blvd., Manhasset, 516-754-9761, <a class=\"nd-link\" href=\"https:\/\/shopeinsteinsattic.com\" rel=\"nofollow noopener\" target=\"_blank\">shopeinsteinsattic.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Step into Einstein\u2019s Attic in Manhasset and you\u2019ll find a charming boutique filled with toys to grow on,&hellip;\n","protected":false},"author":2,"featured_media":70024,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[36109,9,24,63,122,124,123],"class_list":["post-70023","post","type-post","status-publish","format-standard","has-post-thumbnail","category-queens","tag-boutique","tag-new-york","tag-new-york-city","tag-nyc","tag-queens","tag-queens-headlines","tag-queens-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/70023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=70023"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/70023\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/70024"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=70023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=70023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=70023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}