{"id":75482,"date":"2025-12-19T14:05:09","date_gmt":"2025-12-19T14:05:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/75482\/"},"modified":"2025-12-19T14:05:09","modified_gmt":"2025-12-19T14:05:09","slug":"united-revives-nyc-taxi-ads-pitching-newark-over-jfk","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/75482\/","title":{"rendered":"United revives NYC taxi ads pitching Newark over JFK"},"content":{"rendered":"<p><img decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" data-lazy-src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2025\/10\/play-icon.png\"\/><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2025\/10\/play-icon.png\"\/> Listen to this article<\/p>\n<p><a href=\"https:\/\/www.united.com\/en\/us\" target=\"_blank\" rel=\"noopener nofollow\">United Airlines<\/a> is once again making a visible pitch to New York travelers: consider <a href=\"https:\/\/njbiz.com\/tag\/newark-liberty-international-airport\/\" class=\"st_tag internal_tag \" rel=\"tag nofollow noopener\" title=\"Posts tagged with Newark Liberty International Airport\" target=\"_blank\">Newark Liberty International Airport<\/a> over John F. Kennedy International Airport.\n<\/p>\n<p>Beginning Dec. 18, nearly 800 <a href=\"https:\/\/njbiz.com\/tag\/new-york-city\/\" class=\"st_tag internal_tag \" rel=\"tag nofollow noopener\" title=\"Posts tagged with New York City\" target=\"_blank\">New York City<\/a> yellow cabs are now topped with United-branded digital displays showing real-time drive-time comparisons between JFK and Newark, tailored to each taxi\u2019s exact location.\n<\/p>\n<p>The relaunch revives a strategy United used in 2017 to highlight what it says can be a meaningful time savings for travelers heading to <a href=\"https:\/\/njbiz.com\/tag\/ewr\/\" class=\"st_tag internal_tag \" rel=\"tag nofollow noopener\" title=\"Posts tagged with EWR\" target=\"_blank\">EWR<\/a>. The messaging also reflects a long-standing reality of the New York market: United does not operate from JFK, instead concentrating its New York metropolitan area presence at EWR, where it runs a major hub.<\/p>\n<p>The taxi-topper displays update continuously, showing live estimated travel times to both airports and cycling through playful nods to Newark.\n<\/p>\n<p>The campaign comes as United emphasizes a recent operational rebound at Newark. After <a href=\"https:\/\/njbiz.com\/faa-extends-newark-airport-flight-cap-2026\/\" target=\"_blank\" rel=\"noopener nofollow\">challenges earlier this year<\/a>, the airline says the local unit <a href=\"https:\/\/njbiz.com\/united-record-on-time-summer-newark-airport\/\" target=\"_blank\" rel=\"noopener nofollow\">delivered its best operational summer on record<\/a>. Newark also ranked as the most on-time airport in the New York City area during the <a href=\"https:\/\/njbiz.com\/nj-thanksgiving-travel-2025\/\" target=\"_blank\" rel=\"noopener nofollow\">recent Thanksgiving travel period<\/a>.\n<\/p>\n<p>United currently operates more than 350 daily flights from Newark to over 160 destinations worldwide.<\/p>\n<p>Looking ahead to the peak holiday period, the airline expects to transport more than 1 million passengers through Newark between Dec. 18 and Jan. 6, underscoring the airport\u2019s central role in United\u2019s New York strategy and the renewed push to steer travelers there.<\/p>\n","protected":false},"excerpt":{"rendered":"Listen to this article United Airlines is once again making a visible pitch to New York travelers: consider&hellip;\n","protected":false},"author":2,"featured_media":75483,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[763,37901,762,9,24,1187,56,63,65,64,37902,15967],"class_list":["post-75482","post","type-post","status-publish","format-standard","has-post-thumbnail","category-new-york-city","tag-advertising","tag-ewr","tag-marketing","tag-new-york","tag-new-york-city","tag-newark-liberty-international-airport","tag-ny","tag-nyc","tag-nyc-headlines","tag-nyc-news","tag-nyc-taxis","tag-united-airlines"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/75482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=75482"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/75482\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/75483"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=75482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=75482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=75482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}