{"id":85630,"date":"2025-12-31T16:36:08","date_gmt":"2025-12-31T16:36:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/85630\/"},"modified":"2025-12-31T16:36:08","modified_gmt":"2025-12-31T16:36:08","slug":"buzzy-nyc-based-food52-goes-belly-up-rival-makes-bid-to-buy-it","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/85630\/","title":{"rendered":"Buzzy, NYC-based Food52 goes belly up, rival makes bid to buy it"},"content":{"rendered":"<p>Looks like it\u2019s cooked to a crisp.<\/p>\n<p><a href=\"https:\/\/nypost.com\/2021\/10\/26\/brooklyn-navy-yard-enlists-food52-digital-hub-as-new-tenant\/\" rel=\"nofollow noopener\" target=\"_blank\">Food52 Inc.<\/a>, the buzzy cooking and home-decor company based in Brooklyn, filed for bankruptcy protection this week after a massive round of layoffs earlier this month.\u00a0<\/p>\n<p>The 16-year-old company\u2019s lender yanked its funding on Dec. 15, leaving Food52 \u2013 which also owns the tableware brand Dansk and home-decor brand Schoolhouse \u2013 with no money in the bank.<\/p>\n<p>Food52 was forced into bankruptcy after its lender yanked its funding. food52.com<\/p>\n<p>\u201cOvernight, the company found itself scrambling for survival,\u201d according to the filing in Delaware bankruptcy court.<\/p>\n<p>Food52, which offers recipes, home improvement tips and sells upscale home goods online, declined to comment.<\/p>\n<p>The struggling media and e-commerce company \u2013 founded by New York Times food journos Amanda Hesser and Merrill Stubbs \u2013 had been looking for a buyer when its lender Avidbank pulled the plug, according to the filing.<\/p>\n<p>Avid did not respond to a request for comment.<\/p>\n<p>One of Food52\u2019s suitors, Boston-based America\u2019s Test Kitchen, which broadcasts a cooking show on on public TV stations, emerged as the stalking-horse bidder agreeing to purchase the once high-flying company for $6.5 million, America\u2019s Test Kitchen announced Tuesday.<\/p>\n<p>That\u2019s a far cry from Food52\u2019s $100 million valuation in 2019 when private equity firm the Chernin Group forked over $83 million for a majority stake, according to a <a href=\"https:\/\/www.wsj.com\/articles\/tcg-buys-majority-stake-in-food52-for-83-million-11569780570?gaa_at=eafs&amp;gaa_n=AWEtsqe0QMcGPUN1SRiRT5TPsFejCRkRkKyhiHXf_6bt6BowPc6oVYVHEjbIvh4AdXI%3D&amp;gaa_ts=69542c19&amp;gaa_sig=Ru4zIMJANVSMLcgrmjMDFoXFYn2uBsIOvxmO8DB8_uHRhN0MBTNPc_hZuE_Pn8tSO7oVWXj273lhY0Vdtkw1NQ%3D%3D\" rel=\"nofollow noopener\" target=\"_blank\">Wall Street Journal report<\/a>.<\/p>\n<p>America\u2019s Test Kitchen is offering $6.5 million to acquire Food52 out of bankruptcy. \u00a9IMDb TV\/Courtesy Everett Collection<\/p>\n<p>Food52\u2019s CEO Erika Badan, is the former CEO of Barstool Sports. Annie Wermiel\/NY Post<\/p>\n<p>Food52 ran into trouble after it acquired Dansk and Portland, Ore-based Schoolhouse and \u201cfound itself managing three distinct brands with few synergies,\u201d according to the filing. And it \u201cfaced ongoing executive changes, strategy changes and staff turnover,\u201d the filing stated.<\/p>\n<p>Based in the Brooklyn Navy Yard, <a href=\"https:\/\/nypost.com\/2021\/10\/26\/brooklyn-navy-yard-enlists-food52-digital-hub-as-new-tenant\/\" rel=\"nofollow noopener\" target=\"_blank\">where it has occupied the entire 13th floor<\/a> and ran test kitchens and studios, Food52 is led by Erika Badan, <a href=\"https:\/\/nypost.com\/2024\/04\/18\/media\/ex-barstool-sports-ceo-erika-ayers-badan-reveals-new-job\/\" rel=\"nofollow noopener\" target=\"_blank\">the former Barstools Sports CEO<\/a>.<\/p>\n<p><a href=\"https:\/\/nypost.com\/2023\/11\/01\/business\/barstool-ceo-erika-ayers-book-nobody-cares-about-your-career\/\" rel=\"nofollow noopener\" target=\"_blank\">Badan<\/a> has been at the helm nearly two years and she submitted the bankruptcy filing.<\/p>\n<p>Food52 operates out of the Brooklyn Navy Yard. Getty Images for Veggies Made Great<\/p>\n<p>\u201cBeing blunt,\u201d she writes in the filing, \u201cthis chapter 11 case is far from perfect but is the only path forward that maximizes value \u2026 and preserves [Food52\u2019s] business as a going concern given the situation Avid has put the debtor in.\u201d<\/p>\n<p>The stalking-horse bid is subject to better offers. An auction for the company\u2019s assets will be held in February, according to the filing.<\/p>\n<p>America\u2019s Test Kitchen\u2019s offer provides Food52 with immediate access to cash to keep the business afloat during the sales process.<\/p>\n<p>Food52 has assets of more than $1 million and debt of more than $17 million as a skeleton team of employees keeps it afloat, according to the filing.<\/p>\n","protected":false},"excerpt":{"rendered":"Looks like it\u2019s cooked to a crisp. Food52 Inc., the buzzy cooking and home-decor company based in Brooklyn,&hellip;\n","protected":false},"author":2,"featured_media":85631,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[384,98,100,14261,99,288,9868,41641,28176,9,24,63],"class_list":{"0":"post-85630","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-brooklyn","8":"tag-bankruptcy","9":"tag-brooklyn","10":"tag-brooklyn-headlines","11":"tag-brooklyn-navy-yard","12":"tag-brooklyn-news","13":"tag-business","14":"tag-cooking","15":"tag-cooking-shows","16":"tag-e-commerce","17":"tag-new-york","18":"tag-new-york-city","19":"tag-nyc"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/85630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=85630"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/85630\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/85631"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=85630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=85630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=85630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}