New Year with Style<\/a>! Enjoy our NYE Dozen,\u201d were a flurry of comments from disgruntled employees.<\/p>\n\u201cCupcakes are sweet. One-day layoff notices are not. Yikes, what a bold way to celebrate 20 years and ring in the new year,\u201d one comment said.<\/p>\n
\u201cOne day notice is crazy. Just used us for the holidays then tossed us aside,\u201d said another comment with 108 likes.<\/p>\n
\u201cFr like a day notice is wild work! Some of us have things to pay for and aren\u2019t a multi million dollar company that couldn\u2019t care less abt their employees!\u201d Added another.<\/p>\n
\u201cOne day notice of losing my job how will I take care of my 5 kids now,\u201d said another comment on the Sprinkles site.<\/p>\n
\u201cThanks for the one day notice of unemployment and no severance!\u201d Another employee added.<\/p>\n
Founder Candace Nelson opened her first Sprinkles shop in Beverly Hills in 2005 \u2014 catapulting the simple cupcake to a viral trend, which reached a fever pitch when she introduced the cupcake ATM in 2012.<\/p>\n
Founder Candace Nelson opened her first Sprinkles shop in Beverly Hills in 2005 \u2014 catapulting the simple cupcake to a viral trend, and introduced the cupcake ATM in 2012. Getty Images<\/p>\n
Employees were shocked and took to social media to lament the sudden announcement. Stefanie Keenan<\/p>\n
The company was an instant sensation.<\/p>\n
Just eight months after opening, Barbra Streisand sent a box of Sprinkles cupcakes to Oprah Winfrey, who instantly endorsed the cupcake company on her show.<\/p>\n
Blocks-long lines formed outside the modern, minimalist shops slinging cupcakes that promised high-quality ingredients packed into an Instagrammable colorful cake-for-one.<\/p>\n
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The cupcake ATMs created even more hubbub, as sweets-lovers flocked to magical cupcake machines that dispensed a sugary treat right there in the street.<\/p>\n
The company was also featured on NBC\u2019s Today Show and often featured in magazines, especially when Tom Cruise and Katie Holmes gifted the sweets to friends \u2014 a signature of the much-followed but ill-fated marriage.<\/p>\n
Employees were shocked and took to social media to lament the sudden announcement. Getty Images<\/p>\n
The blow-out success of the company paved the way for celebrity bakers and famous bake shops that sprung from Sprinkle\u2019s success \u2014 like Baked by Melissa, Crumbs Bake Shop and Georgetown Cupcake.<\/p>\n
Nelson sold the company to a private equity firm in 2014 and has had no involvement since.<\/p>\n
She took to Instagram Wednesday to share her complicated feelings after finding out just a few days ago that her once-successful brainchild will be \u201cclosing its bakery doors today.\u201d<\/p>\n
\u201cThis isn\u2019t how I thought the story would go. I thought Sprinkles would keep growing and be around forever. I thought it would be my legacy,\u201d Nelson said in the video.<\/p>\n
The closure notice cited that the company made the decision to shutter because of \u201cfinancial conditions due to unforeseen business circumstances.\u201d<\/p>\n
The success of Sprinkles paved the way for celebrity bakers and famous bake shops that sprung from its success. Getty Images<\/p>\n
\u201cThe wind-down process will be conducted in an orderly manner to address remaining operational obligations and preserve value to the extent practicable,\u201d the notice added.<\/p>\n
\u201cI\u2019m deeply grateful to the fans, customers, and community who showed up, celebrated with us, and made Sprinkles part of their traditions \u2013 and to the team who made it all happen. I\u2019ll always be proud of what we built, Nelson wrote on Instagram.<\/p>\n
\u201cToday, my heart is with the Sprinkles employees,\u201d she added.<\/p>\n
Closing locations include: Beverly Hills, Newport Beach, Dallas, Scottsdale, La Jolla, Washington DC, Grove Los Angeles, Downtown Los Angeles, Tampa, Disney Springs, Austin, Plano, Rice Village, Manhattan Beach, and Irvine. Three additional commissary locations in Los Angeles, Las Vegas and Dallas will also shutter, according to the company missive.<\/p>\n","protected":false},"excerpt":{"rendered":"That\u2019s the way the cupcake crumbles. Sprinkles, the iconic California cupcake company, has announced a \u201cwinding down\u201dof operations…\n","protected":false},"author":2,"featured_media":85985,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[2136,41772,24341,1016,9,11,10,58],"class_list":{"0":"post-85984","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-new-york","8":"tag-california","9":"tag-cupcakes","10":"tag-desserts","11":"tag-los-angeles","12":"tag-new-york","13":"tag-new-york-headlines","14":"tag-new-york-news","15":"tag-us-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/85984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=85984"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/85984\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/85985"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=85984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=85984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=85984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}