{"id":90652,"date":"2026-01-06T02:19:10","date_gmt":"2026-01-06T02:19:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ny\/90652\/"},"modified":"2026-01-06T02:19:10","modified_gmt":"2026-01-06T02:19:10","slug":"business-openings-pure-barre-upper-east-side-tan-fellini-coffee-club-pilates-casita-of-brooklyn","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ny\/90652\/","title":{"rendered":"Business Openings: Pure Barre, Upper East Side Tan, Fellini Coffee, Club Pilates, Casita of Brooklyn"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18042\" src=\"https:\/\/www.newsbeep.com\/us-ny\/wp-content\/uploads\/2026\/01\/new-upper-east-side-business-openings.jpg\"   alt=\"new upper east side business openings\" width=\"1200\" height=\"630\"\/><\/p>\n<p>Make sure to sign up for our\u00a0<a href=\"https:\/\/eastsidefeed.com\/newsletter\/\" data-wpel-link=\"internal\" rel=\"nofollow noopener\" target=\"_blank\">free email newsletter<\/a>\u00a0for more UES openings.<\/p>\n<p><a href=\"https:\/\/www.purebarre.com\/location\/nyc-90th-first-avenue\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer nofollow\">Pure Barre<\/a> is opening a new location at 1728 First Avenue (between 89th and 90th streets), the fitness studio announced in an <a href=\"https:\/\/www.instagram.com\/p\/DSm0dFSDkKg\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer nofollow\">Instagram<\/a> late last month. They\u2019re aiming to open in the spring; this will be Pure Barre\u2019s fourth Upper East Side location. \u201cImmerse yourself in the Pure Barre Experience and explore the benefits of our low-impact, high-intensity workout,\u201d the business\u2019 website states. \u201cTarget every major muscle group in 50 minutes or less in a safe, low-impact manner through controlled, purposeful movements.\u201d<\/p>\n<p><a href=\"https:\/\/www.uppereastsidetan.com\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer nofollow\">Upper East Side Tan<\/a> is opening a new location at 1726 Second Avenue (between 89th and 90th streets) on Wednesday, January 7. The UV and spray tanning salon has additional locations at 231 East 58th Street and 149 East 72nd Street, along with an outpost in Miami.<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/fellinicoffee\/?hl=en\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer nofollow\">Fellini Coffee<\/a> is opening a new location on 84th and Lexington Avenue, which will be the coffee shop\u2019s sixth in NYC (they\u2019re all in Manhattan). The brand was born in the West Village in 2003, most recently expanding with new outposts on the <a href=\"https:\/\/www.ilovetheupperwestside.com\/photos-fellini-coffee-opens-on-amsterdam\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer nofollow\">Upper West Side<\/a> and in the Meatpacking District. Signature items include the \u201cDolce Vita,\u201d a $7 caramel latte named after Italian director Federico Fellini\u2019s most famous film, and a \u201cTiramisu Latte,\u201d an $11 drink made with mascarpone, cocoa and espresso to replicate the iconic Italian dessert. We\u2019ve asked them to confirm the exact address of their forthcoming location, and for a target opening date.<\/p>\n<p><a href=\"https:\/\/www.clubpilates.com\/location\/east78th\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer nofollow\">Club Pilates<\/a> is opening soon at 1487 First Avenue (at East 78th Street). They also have locations at 1181 Second Avenue (at East 62nd Street) and 1715 First Avenue (at East 89th Street). The studio offers \u201cReformer-based, full body Pilates workouts designed to increase mobility, balance, and strength,\u201d according to its website.<\/p>\n<p><a href=\"https:\/\/www.casitaofbk.com\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer nofollow\">Casita of Brooklyn<\/a> is opening a location at 300 East 86th Street (near Second Avenue), the BK-based, \u201cLatin &amp; Greek inspired\u201d coffee shop announced in an <a href=\"https:\/\/www.instagram.com\/p\/DTBQ2CtjgGp\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer nofollow\">Instagram post<\/a> last week, stating that they\u2019re opening by the end of the month. This will be their fourth location and first in Manhattan. Here\u2019s their <a href=\"https:\/\/www.casitaofbk.com\/our-menu\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer nofollow\">menu<\/a>.<\/p>\n<p>Finally, \u201cA-Z Corp \u2013 Bagels &amp; Coffee\u201d has leased a space at 1748 Second Avenue (corner of 91st Street), according to <a href=\"https:\/\/www.instagram.com\/p\/DS27qz5k8W0\/\" data-wpel-link=\"external\" target=\"_blank\" rel=\"external noopener noreferrer nofollow\">@TradedNY<\/a>. We don\u2019t have additional info about the business, but the space was previously home to Dawa 91, and the asking rent for the space was $19,000, according to the @TradedNY post.<\/p>\n<p>Have a news tip? <a href=\"https:\/\/eastsidefeed.com\/tips\/\" data-wpel-link=\"internal\" rel=\"nofollow noopener\" target=\"_blank\">Send it to us here!<\/a><br \/>&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n&#13;<br \/>\n&#13;\n<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/track.mailerlite.com\/webforms\/o\/3874477\/n3s5h7?v1721939680\" width=\"1\" height=\"1\" style=\"max-width:1px;max-height:1px;visibility:hidden;padding:0;margin:0;display:block\" alt=\".\" border=\"0\"\/><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Make sure to sign up for our\u00a0free email newsletter\u00a0for more UES openings. Pure Barre is opening a new&hellip;\n","protected":false},"author":2,"featured_media":90653,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[128,9978,9,24,63,129,131,130,466,9977,9976],"class_list":["post-90652","post","type-post","status-publish","format-standard","has-post-thumbnail","category-the-bronx","tag-bronx","tag-east-side-nyc","tag-new-york","tag-new-york-city","tag-nyc","tag-the-bronx","tag-the-bronx-headlines","tag-the-bronx-news","tag-upper-east-side","tag-upper-east-side-news","tag-upper-east-side-nyc"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/90652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/comments?post=90652"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/posts\/90652\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media\/90653"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/media?parent=90652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/categories?post=90652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ny\/wp-json\/wp\/v2\/tags?post=90652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}