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Bronx rapper Ice Spice dropped a music video for her song, \u201cBaddie Baddie\u201d with scenes of the Boogie Down. <\/p>\n
Photo by Vijat Mohindra<\/p>\n
Last week, Bronx rapper Ice Spice, born Isis Naija Gaston, dropped the long-awaited music video for her new single \u201cBaddie Baddie,\u201d swapping her signature orange locks for varying lengths of pink hair. It\u2019s giving fashion, fun and ferocity.<\/p>\n
Featuring Olympian gold medalist Sunisa Lee and supermodel Anok Yai, the two-minute video \u2014 co-directed by directing duo, The Evil Twins (George and Frederick Buford) and Ice Spice herself \u2014 is made up of quick scenes that combine photo stills, real-life footage of fashion week and screaming fans and what seems to be improvised, face-giving-booty-shaking-tongue-wagging choreography with powerful struts.<\/p>\n
From cat-walking down the streets of the Bronx in a Victorian looking corset with rear-end voluptuous and exposed, to twerking in the club, the video captures a \u201cbaddie\u201d in both respects.\n<\/p>\n
\u201cShe got that New York roughness, but still got that sexiness and femininity,\u201d said Clifton, a security guard at KIPP NYC College Prep High School on 149th Street.\n<\/p>\n
\u201cShe\u2019s beautiful. She represents the Bronx, you know what I mean? She gives out Bronx lingo,\u201d echoed Tyson, Clifton\u2019s colleague.
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Clifton, a security guard at a Kipp School on 149th Street watches the new \u201cBaddie Baddie\u201d video by Ice Spice. Photo by ET Rodriguez\n<\/p>\n
In slang, a baddie can be defined as a confident, powerful woman who faces life unapologetically, with determination and a keen sense of style. Ice Spice\u2019s rap speaks touches on being sure in herself, being an icon and seeing through those who just want her for what she can provide rather than her genuine company.<\/p>\n
\u201cI know he don\u2019t want me for me (like), I know he just want what I got,\u201d some of the lyrics say.\n<\/p>\n
\u201c[A bad b\u2014- is] somebody who\u2019s very confident with themselves and knows what they want,\u201d the rapper said in a 2022 interview with Billboard Magazine<\/a>. \u201cMy mom is a bad b\u2014- and she raised me to be just like her.\u201d<\/p>\n The 25-year-old, Grammy-nominated rapper is of Nigerian and Dominican descent and grew up in the Fordham Road area of the Bronx. She attended Sacred Heart High School in Yonkers before enrolling in the well-known arts and performance school SUNY Purchase, according to TIME<\/a>. And although she was professionally making music since 2020, it was her hit 2022 hit single, \u201cMunch (Feelin\u2019 U)\u201d that launched her to stardom.<\/p>\n \u201cA munch is basically like an eater\u2014someone that\u2019s obsessed with you. It could be a hater, too,\u201d Gaston told R&B legend Erykah Badu and her daughter, Puma Curry in a piece for Interview Magazine<\/a>.<\/p>\n The song led to a collaboration with Dunkin\u2019 Donuts<\/a> in 2023 where they released the \u201cIce Spice MUNCHKINS\u201d which blends pumpkin spice donut holes (munchkins) with the donut chain\u2019s frozen coffee. Yet, despite her rise to fame, Gaston still found time to pay it back to her stomping grounds. Last year, she partnered with BronxWorks<\/a>, a nonprofit human and social services organization, for a day of \u201cgirls empowerment and community uplift.\u201d<\/p>\n In May, the Bronx Times<\/a> covered Gaston\u2019s partnership with Girls Inc. for a wellness summit at the Young Women\u2019s Leadership School in the Mount Hope neighborhood. The organization supports girls in STEM, college preparation, financial literacy and mental health.<\/p>\n Fans around the borough told the Bronx Times they attribute her popularity to her collaborations and the samples she uses in her music. Much like \u201cBaddie Baddie\u201d which features the hook of M.I.A.\u2019s \u201cBad Girls\u201d song<\/p>\n A local fan, Anthony Ventura from Kingsbridge, dressed up as Ice Spice for Halloween 2023, complete with a long orange wig and a True Religion dress. \u201cMy infatuation really started when she came out with the song with Nicki Minaj called \u2018Princess Diana,\u201d Ventura said of the 2023 hit which peaked at number 4 on Billboard\u2019s Hot 100 list. \u201cIt was like seeing your own people win, you know what I\u2019m saying? Like, she looked like a regular girl from down the street.\u201d<\/p>\n The video ends with a Door Dasher presenting Ice Spice and Yai, but it\u2019s empty, with the word \u201cTEA\u201d written in capital, purple letters on the bottom of the iconic red delivery bag. Perhaps it alludes to her squashed beef with fellow, female rapper Latto. Perhaps it alludes to her 2024 break up<\/a> with female singer Baby Storme. Whatever the \u201ctea,\u201d Ice Spice is here to slay.<\/p>\n Reach ET Rodriguez at\u00a0etrodriguez317@gmail.com<\/a>. For more coverage, subscribe to our\u00a0newsletter<\/a>\u00a0and follow us on\u00a0Twitter<\/a>,\u00a0Facebook<\/a>\u00a0and\u00a0Instagram<\/a>!\u00a0<\/p>\n \t
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Anthony Ventura from the Bronx wears an Ice Spice inspired costume for Halloween in 2023. Photo courtesy Anthony Ventura\n<\/p>\n