ALLENTOWN, Pa. – An iconic Allentown ballpark will be getting a new name in the near future.
The Lehigh Valley IronPigs and ABARTA Coca-Cola Beverages held a joint news conference Tuesday to announce that the team will be concluding its naming rights partnership for Coca-Cola Park in September 2027. Officials say the current agreement is set to come to its planned completion at that time.
For 20 years, ABARTA Coca-Cola Beverages has served as the stadium’s naming rights partner, and by conclusion of the agreement, the team will have drawn over 11 million fans to Coca-Cola Park for IronPigs games plus hundreds of thousands more for other events.
“ABARTA Coca-Cola Beverages has truly cherished the relationship we’ve built with the IronPigs and the Lehigh Valley community over the past two decades,” said Roger Maher, Vice President of Sales, ABARTA Coca-Cola Beverages. “Together, we’ve created meaningful traditions, strengthened community connections, and supported countless charitable initiatives. While the stadium name may change, our commitment to this community and to the IronPigs organization remains as strong as ever, and we look forward to continuing to build on this foundation.”
“We’ve been blessed to have a partner such as Coca-Cola who helped establish our efforts for the first 20 years of our ballpark’s legacy,” added IronPigs President and General Manager, Kurt Landes.
“While I understand today’s announcement may carry some nostalgia for many who have a strong emotional connection to the ballpark, it’s an opportunity to celebrate Coca-Cola and their contribution to our fans and the entire region over two decades. We will begin a deliberate and thoughtful approach to finding a new naming rights partner who will carry on the legacy Coca-Cola started and shares our commitment to community impact as we plan for our next successful chapter.”
ABARTA Coca-Cola Beverages says it will remain a founding partner of the organization and an active partner of the IronPigs, continuing its involvement in ballpark initiatives and IronPigs charitable events.