Despite previously failing to get city status, the council said large towns like Reading are being “actively encouraged” to bid for City of Culture status.
“As well as boosting pride and confidence in Reading, a successful bid would attract visitors and investment and further strengthen the local economy by supporting jobs in culture, hospitality and the wider creative industries,” Terry added.
If successful, Reading could receive up to £10m and follow previous winners Derry, Hull, Coventry and Bradford, which held the title in 2025.