HARRISBURG, Pa. (WTAJ) — A Pennsylvania Representative is fed up with streaming ads and commercials that are excessively louder than the show being watched and wants to make the practice illegal in the Commonwealth.
Many people, especially those who have “cut the cord” and are subscribed to streaming services, are all too familiar with the volume of ads being loud enough that it might be the biggest “jump scare” while streaming a horror movie.
Representative Jeremy Shaffer (R-Allegheny) is circulating a memorandum in the PA House to change the practice of louder ads in Pennsylvania.
While the FCC regulates broadcast television to prevent channels from increasing commercial volume through the Commercial Advertisement Loudness Mitigation (CALM) Act, it currently doesn’t apply to internet-based streaming services. The CALM Act went into effect Dec. 13, 2012.
Shaffer said his bill would protect Pennsylvanians from the disruptive nature of the loud ads.
“This measure will help ensure a more comfortable and consistent viewing experience for consumers and protect them from the jarring and disruptive nature of excessively loud advertisements,” Shaffer penned.
As of Feb. 17, House Bill 2220 has been referred to the House Communications and Technology committee.
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