The United Way of the Greater Lehigh Valley and local partners are launching an emergency response fund to help 40 people displaced by a fire Friday in Easton.

The funds will provide immediate assistance to those affected by the blaze at the Hotel Hampton, the United Way said Sunday morning.

The fire at 462 Northampton St. also affected two adjoining properties. The American Red Cross Pennsylvania Rivers Chapter provided relief to residents in the immediate aftermath of the fire, including shelter, food and emergency supplies. The organization is continuing to assist displaced residents and has opened a shelter at nearby Paxinosa Elementary School.

The United Way said it will work with partners including Greater Easton Development Partnership to provide long-term assistance with 100% of funds going to aid those affected by this disaster.

Donations can be made online at unitedwayglv.org/donate by selecting “Fire Fund.”

Contributions via check may be made payable to UWGLV, 1110 American Parkway NE, Suite F-120, Allentown, PA 18109, Attention “Easton Fire Fund.” Additionally, individuals interested in making a donation can text “REBUILD” to 40403.

For additional information or questions on the fund, contact Laura McHugh at 610-504-9452.