Along with the best football prospects the season has to offer, the NFL Draft promises to bring hundreds of thousands of visitors to Pittsburgh from April 23 to 25.
If the turnout approaches that of Detroit in 2023, those descending on the North Shore and Downtown could reach 700,000 over the three days. For reference, that’s more than 10 times Acrisure Stadium’s 68,400 seats, and more than double the city’s roughly 308,000 residents.
Where will they stay? How will they get around?
Event planners at VisitPittsburgh say the city is up to the task.
“They picked us out of several cities because we have the infrastructure,” said Perry Ivery, general manager of the Oaklander Hotel and board chair of VisitPittsburgh.
Last year, Wisconsin’s Green Bay comfortably accommodated a unique visitor count three times its 106,000 population, according to residents and local leaders.
Rooms enough?
Ivery said there are some 26,000 hotel rooms across the Pittsburgh Metropolitan Statistical Area, the bulk of which are concentrated in and around Downtown.
Even if each room holds two to four people, the total still appears to fall short. But Ivery said many attendees will be locals, whether from Pittsburgh, surrounding counties or neighboring states within a day’s drive.
Plus, a high proportion of out-of-town guests could have Pittsburgh roots and a free bed to claim in a family home, he added.
There are also around 3,500 units available for short-term rental in and around Pittsburgh through platforms like Airbnb and VRBO.
“We’re all working together to make sure everybody has a great hospitality experience in the City of Pittsburgh,” Ivery said.
Infrastructure from roads to parking, and bus and light rail routes, will also feel the strain.
Strain on the train?
Pittsburgh Regional Transit normally services around 100,000 riders on an average weekday, across its entire network. Spokesperson Adam Brandolph said the agency is prepared for the transit demands of what’s expected to be the biggest event the city has hosted.
“We’re confident that we’ll be able to meet the needs of visitors to the draft as well as daily riders,” he said, noting “no major closures or detours” are planned for the event other than the University Line project, which may see less construction during that week.
Brandolph said the agency is finalizing plans and intends to make more information public soon.
A spokesperson for VisitPittsburgh said a local committee is working with a range of stakeholders including transportation agencies, engineering partners and local government “to deliver a coordinated and comprehensive plan for the region.”
“This includes collaboration with public transit agencies on adjusted service plans, clearly marked detour routes, designated rideshare zones and proactive communication with residents, businesses and commuters,” said Alex Kenzakoski, communications director for VisitPittsburgh.
“Our shared goal is to minimize disruption, keep the region moving and make travel as predictable and seamless as possible for both fans and locals.”
Kenzakoski said details on road closures, transit adjustments and travel guidance will be made known ahead of the draft, and encouraged fans to download the NFL OnePass app for transportation information and updates.
Ivery said a successful draft week execution could line Pittsburgh up for future hosting prospects.
“There’re going to be folks that come in that have never been to Pittsburgh … This is a case to showcase our town, and our hotels,” he said.
“We’re friendly, we have grit, we’re very excited to showcase that we can do large-scale activities.”
Jamie Wiggan is deputy editor at Pittsburgh’s Public Source. He can be reached at jamie@publicsource.org.
This story was fact-checked by Rich Lord.
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