BETHLEHEM, Pa. (WFMZ) — PEEPS fans may find more than just a package of the colorful marshmallow treats in their Easter basket this year.
The Bethlehem-based brand has introduced its 2026 lineup of collaborations, bringing the iconic sweet treat to life with everything from Peeps-themed Alex and Ani jewelry to Bath & Body Works candles and lip gloss.
“Each year, we look forward to finding new ways fans can celebrate with the PEEPS Brand, and this season’s partners offer fun additions to bring home alongside their favorite PEEPS Marshmallow treats,” said Caitlin Servian, the PEEPS brand manager.
Here’s what’s available:
Hostess PEEPS Cupcakes
The two sweet treats combine to create the PEEPS Marshmallow Filled Cupcakes — a frosted golden cake filled with marshmallow creme and topped with bright yellow icing and the signature Hostess squiggle.
Rita’s Italian Ice
Rita’s is bringing back the PEEPS mystery flavor Italian ice. Guests will be invited to guess the flavor for a chance to win prices. The treat will be available for a limited time beginning March 20.
Chip City Cookies
New York-based Chip City is adding a PEEPS-inspired marshmallow-filled cookie to this year’s collabs. It’s mixed with pink and yellow sprinkles and rolled in yellow sanding sugar. The limited-edition flavor will be available at all Chip City locations.
Baseball Lifestyle 101
Baseball Lifestyle 101 has created a collection of limited-edition merchandise inspired by the PEEPS brand, including a variety of shirts and shorts.
Frost Buddy
The drinkware brand has debuted a PEEPS-inspired collection of themed items, including can coolers, bottles, and tumblers. They’re available online and at several Dick’s Sporting Goods locations.
The Children’s Place
The retailer is offering a variety of apparel and accessories featuring the iconic PEEPS chicks and bunnies, including slippers and pajamas. The styles are available online and in select stores.
CakeBites
PEEPS marshmallow-flavored CakeBites are available in two varieties. The bite-sized treats feature layers of marshmallow-flavored cake and sweet creme enrobed in pink or yellow icing.
Bath & Body Works
A limited-edition PEEPS collection, dubbed, ‘Peepin’ It Real,’ features an assortment of body care, home fragrance, decor, and accessories. The items are available in stores and online.
Simply Southern
The Southern lifestyle brand has created a collection of apparel and accessories inspired by PEEPS. The merchandise is available online and in select retailers across the United States.
Alex and Ani
The jewelry brand has added a number of items to its PEEPS collection for 2026, including precious metal pieces. The collection is available online and at select retailers nationwide.
PEEPS merchandise for sale at Walmart
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In addition to those collaborations, Walmart’s seasonal shelves are lined with a variety of PEEPS flavors as well as brand-themed merchandise, including stuffed toys and pillows, children’s pajamas, and baby items.