Vote for Bethlehem’s Main Street to be USA Today’s #1 Main Street in America

Brianna Lasko of Lovely by Brianna casts the first vote as Kelly Ronalds, general manager of Historic Hotel Bethlehem, watches Monday, March 9, 2026, during a news conference at Schropp Dry Goods Shoppe in Bethlehem unveiling that Main Street in Bethlehem was nominated in USA Today's 10Best Main Street competition for 2026. It won in 2025 in an effort led by the hotel's marketing team. The news conference also introduced the Our Star Shines All Year Round marketing campaign to encourage travelers to visit the city. (April Gamiz/The Morning Call)Brianna Lasko of Lovely by Brianna casts the first vote as Kelly Ronalds, general manager of Historic Hotel Bethlehem, watches Monday, March 9, 2026, during a news conference at Schropp Dry Goods Shoppe in Bethlehem unveiling that Main Street in Bethlehem was nominated in USA Today’s 10Best Main Street competition for 2026. It won in 2025 in an effort led by the hotel’s marketing team. The news conference also introduced the Our Star Shines All Year Round marketing campaign to encourage travelers to visit the city. (April Gamiz/The Morning Call)
The USA TODAY website is shown Monday, March 9, 2026, during a news conference at Schropp Dry Goods Shoppe in Bethlehem unveiling that Main Street in Bethlehem was nominated in USA Today's 10Best Main Street competition for 2026. It won in 2025. The news conference also introduced the Our Star Shines All Year Round marketing campaign to encourage travelers to visit the city. (April Gamiz/The Morning Call)The USA TODAY website is shown Monday, March 9, 2026, during a news conference at Schropp Dry Goods Shoppe in Bethlehem unveiling that Main Street in Bethlehem was nominated in USA Today’s 10Best Main Street competition for 2026. It won in 2025. The news conference also introduced the Our Star Shines All Year Round marketing campaign to encourage travelers to visit the city. (April Gamiz/The Morning Call)

Kelly Ronalds, general manager of the Historic Hotel Bethlehem, speaks as Brianna Lasko of Lovely by Brianna, watches Monday, March 9, 2026, during a news conference at Schropp Dry Goods Shoppe in Bethlehem unveiling that Main Street in Bethlehem was nominated in USA Today's 10Best Main Street competition for 2026. It won in 2025 in an effort led by the hotel's marketing team. The news conference also introduced the Our Star Shines All Year Round marketing campaign to encourage travelers to visit the city. (April Gamiz/The Morning Call)Kelly Ronalds, general manager of the Historic Hotel Bethlehem, speaks as Brianna Lasko of Lovely by Brianna, watches Monday, March 9, 2026, during a news conference at Schropp Dry Goods Shoppe in Bethlehem unveiling that Main Street in Bethlehem was nominated in USA Today’s 10Best Main Street competition for 2026. It won in 2025 in an effort led by the hotel’s marketing team. The news conference also introduced the Our Star Shines All Year Round marketing campaign to encourage travelers to visit the city. (April Gamiz/The Morning Call)
Shirts promoting a new marketing initiative called Our Star Shines All Year Round sit on display Monday, March 9, 2026, during a news conference at Schropp Dry Goods Shoppe in Bethlehem. The conference also unveiled that Main Street in Bethlehem was nominated in USA Today's 10Best Main Street competition for 2026. It won in 2025. (April Gamiz/The Morning Call)Shirts promoting a new marketing initiative called Our Star Shines All Year Round sit on display Monday, March 9, 2026, during a news conference at Schropp Dry Goods Shoppe in Bethlehem. The conference also unveiled that Main Street in Bethlehem was nominated in USA Today’s 10Best Main Street competition for 2026. It won in 2025. (April Gamiz/The Morning Call)
Kelly Ronalds, general manager of the Historic Hotel Bethlehem, speaks as Brianna Lasko of Lovely by Brianna, watches Monday, March 9, 2026, during a news conference at Schropp Dry Goods Shoppe in Bethlehem unveiling that Main Street in Bethlehem was nominated in USA Today's 10Best Main Street competition for 2026. It won in 2025 in an effort led by the hotel's marketing team. The news conference also introduced the Our Star Shines All Year Round marketing campaign to encourage travelers to visit the city. (April Gamiz/The Morning Call)Kelly Ronalds, general manager of the Historic Hotel Bethlehem, speaks as Brianna Lasko of Lovely by Brianna, watches Monday, March 9, 2026, during a news conference at Schropp Dry Goods Shoppe in Bethlehem unveiling that Main Street in Bethlehem was nominated in USA Today’s 10Best Main Street competition for 2026. It won in 2025 in an effort led by the hotel’s marketing team. The news conference also introduced the Our Star Shines All Year Round marketing campaign to encourage travelers to visit the city. (April Gamiz/The Morning Call)

Kimberly O'Neill, the owner of Knobs and Knockers, speaks as Kelly Ronalds, general manager of Historic Hotel Bethlehem, watches Monday, March 9, 2026, during a news conference at Schropp Dry Goods Shoppe in Bethlehem unveiling that Main Street in Bethlehem was nominated in USA Today's 10Best Main Street competition for 2026. It won in 2025. The news conference also introduced the Our Star Shines All Year Round marketing campaign to encourage travelers to visit the city. (April Gamiz/The Morning Call)Kimberly O’Neill, the owner of Knobs and Knockers, speaks as Kelly Ronalds, general manager of Historic Hotel Bethlehem, watches Monday, March 9, 2026, during a news conference at Schropp Dry Goods Shoppe in Bethlehem unveiling that Main Street in Bethlehem was nominated in USA Today’s 10Best Main Street competition for 2026. It won in 2025. The news conference also introduced the Our Star Shines All Year Round marketing campaign to encourage travelers to visit the city. (April Gamiz/The Morning Call)
A new marketing initiative called Our Star Shines All Year Round to encourage travelers to visit the city all year is displayed Monday, March 9, 2026, during a news conference at Schropp Dry Goods Shoppe in Bethlehem. The news conference also unveiled that Main Street in Bethlehem was nominated in USA Today's 10Best Main Street competition for 2026. It won in 2025. (April Gamiz/The Morning Call)A new marketing initiative called Our Star Shines All Year Round to encourage travelers to visit the city all year is displayed Monday, March 9, 2026, during a news conference at Schropp Dry Goods Shoppe in Bethlehem. The news conference also unveiled that Main Street in Bethlehem was nominated in USA Today’s 10Best Main Street competition for 2026. It won in 2025. (April Gamiz/The Morning Call)
Kelly Ronalds, general manager of the Historic Hotel Bethlehem, speaks Monday, March 9, 2026, during a news conference at Schropp Dry Goods Shoppe in Bethlehem unveiling that Main Street in Bethlehem was nominated in USA Today's 10Best Main Street competition for 2026. It won in 2025 in an effort led by the hotel's marketing team. The news conference also introduced the Our Star Shines All Year Round marketing campaign to encourage travelers to visit the city. (April Gamiz/The Morning Call)Kelly Ronalds, general manager of the Historic Hotel Bethlehem, speaks Monday, March 9, 2026, during a news conference at Schropp Dry Goods Shoppe in Bethlehem unveiling that Main Street in Bethlehem was nominated in USA Today’s 10Best Main Street competition for 2026. It won in 2025 in an effort led by the hotel’s marketing team. The news conference also introduced the Our Star Shines All Year Round marketing campaign to encourage travelers to visit the city. (April Gamiz/The Morning Call)

LoriAnn Wukitsch, president and CEO of Historic Bethlehem Museums & Sites, speaks as Kelly Ronalds, general manager of the Historic Hotel Bethlehem, stands next to her Monday, March 9, 2026, during a news conference at Schropp Dry Goods Shoppe in Bethlehem unveiling that Main Street in Bethlehem was nominated in USA Today's 10Best Main Street competition for 2026. It won in 2025. The news conference also introduced the Our Star Shines All Year Round marketing campaign designed to encourage travelers to visit the city. (April Gamiz/The Morning Call)LoriAnn Wukitsch, president and CEO of Historic Bethlehem Museums & Sites, speaks as Kelly Ronalds, general manager of the Historic Hotel Bethlehem, stands next to her Monday, March 9, 2026, during a news conference at Schropp Dry Goods Shoppe in Bethlehem unveiling that Main Street in Bethlehem was nominated in USA Today’s 10Best Main Street competition for 2026. It won in 2025. The news conference also introduced the Our Star Shines All Year Round marketing campaign designed to encourage travelers to visit the city. (April Gamiz/The Morning Call)
Main Street in Bethlehem bustles with people Monday, March 9, 2026, after a news conference at Schropp Dry Goods Shoppe in the city unveiling that the area was nominated in USA Today's 10Best Main Street competition for 2026. It won in 2025. The news conference also promoted the Our Star Shines All Year Round initiative designed to convince travelers to visit Bethlehem. (April Gamiz/The Morning Call)Main Street in Bethlehem bustles with people Monday, March 9, 2026, after a news conference at Schropp Dry Goods Shoppe in the city unveiling that the area was nominated in USA Today’s 10Best Main Street competition for 2026. It won in 2025. The news conference also promoted the Our Star Shines All Year Round initiative designed to convince travelers to visit Bethlehem. (April Gamiz/The Morning Call)
A new marketing initiative called Our Star Shines All Year Round to encourage travelers to visit the city all year is displayed Monday, March 9, 2026, during a news conference at Schropp Dry Goods Shoppe in Bethlehem. The news conference also unveiled that Main Street in Bethlehem was nominated in USA Today's 10Best Main Street competition for 2026. It won in 2025. (April Gamiz/The Morning Call)A new marketing initiative called Our Star Shines All Year Round to encourage travelers to visit the city all year is displayed Monday, March 9, 2026, during a news conference at Schropp Dry Goods Shoppe in Bethlehem. The news conference also unveiled that Main Street in Bethlehem was nominated in USA Today’s 10Best Main Street competition for 2026. It won in 2025. (April Gamiz/The Morning Call)

Kelly Ronalds, general manager of the Historic Hotel Bethlehem, speaks Monday, March 9, 2026, during a news conference at Schropp Dry Goods Shoppe in Bethlehem unveiling that Main Street in Bethlehem was nominated in USA Today's 10Best Main Street competition for 2026. It won in 2025 in an effort led by the hotel's marketing team. The news conference also introduced the Our Star Shines All Year Round marketing campaign to encourage travelers to visit the city. (April Gamiz/The Morning Call)Kelly Ronalds, general manager of the Historic Hotel Bethlehem, speaks Monday, March 9, 2026, during a news conference at Schropp Dry Goods Shoppe in Bethlehem unveiling that Main Street in Bethlehem was nominated in USA Today’s 10Best Main Street competition for 2026. It won in 2025 in an effort led by the hotel’s marketing team. The news conference also introduced the Our Star Shines All Year Round marketing campaign to encourage travelers to visit the city. (April Gamiz/The Morning Call)
Kelly Ronalds, general manager of the Historic Hotel Bethlehem, speaks Monday, March 9, 2026, during a news conference at Schropp Dry Goods Shoppe in Bethlehem unveiling that Main Street in Bethlehem was nominated in USA Today's 10Best Main Street competition for 2026. It won in 2025 in an effort led by the hotel's marketing team. The news conference also introduced the Our Star Shines All Year Round marketing campaign to encourage travelers to visit the city. (April Gamiz/The Morning Call)Kelly Ronalds, general manager of the Historic Hotel Bethlehem, speaks Monday, March 9, 2026, during a news conference at Schropp Dry Goods Shoppe in Bethlehem unveiling that Main Street in Bethlehem was nominated in USA Today’s 10Best Main Street competition for 2026. It won in 2025 in an effort led by the hotel’s marketing team. The news conference also introduced the Our Star Shines All Year Round marketing campaign to encourage travelers to visit the city. (April Gamiz/The Morning Call)
Marci Martinez-Howey, board chair of the Bethlehem Chamber of Commerce, speaks as Kelly Ronalds, general manager of Historic Hotel Bethlehem, watches Monday, March 9, 2026, during a news conference at Schropp Dry Goods Shoppe in Bethlehem unveiling that Main Street in Bethlehem was nominated in USA Today's 10Best Main Street competition for 2026. It won in 2025. The news conference also introduced the Our Star Shines All Year Round marketing campaign to encourage travelers to visit the city. (April Gamiz/The Morning Call)Marci Martinez-Howey, board chair of the Bethlehem Chamber of Commerce, speaks as Kelly Ronalds, general manager of Historic Hotel Bethlehem, watches Monday, March 9, 2026, during a news conference at Schropp Dry Goods Shoppe in Bethlehem unveiling that Main Street in Bethlehem was nominated in USA Today’s 10Best Main Street competition for 2026. It won in 2025. The news conference also introduced the Our Star Shines All Year Round marketing campaign to encourage travelers to visit the city. (April Gamiz/The Morning Call)

Main Street in Bethlehem bustles with people Monday, March 9, 2026, after a news conference at Schropp Dry Goods Shoppe in the city unveiling that the area was nominated in USA Today's 10Best Main Street competition for 2026. It won in 2025. The news conference also promoted the Our Star Shines All Year Round initiative designed to convince travelers to visit Bethlehem. (April Gamiz/The Morning Call)Main Street in Bethlehem bustles with people Monday, March 9, 2026, after a news conference at Schropp Dry Goods Shoppe in the city unveiling that the area was nominated in USA Today’s 10Best Main Street competition for 2026. It won in 2025. The news conference also promoted the Our Star Shines All Year Round initiative designed to convince travelers to visit Bethlehem. (April Gamiz/The Morning Call)
Kelly Ronalds, general manager of the Historic Hotel Bethlehem, speaks as Brianna Lasko of Lovely by Brianna, watches Monday, March 9, 2026, during a news conference at Schropp Dry Goods Shoppe in Bethlehem unveiling that Main Street in Bethlehem was nominated in USA Today's 10Best Main Street competition for 2026. It won in 2025 in an effort led by the hotel's marketing team. The news conference also introduced the Our Star Shines All Year Round marketing campaign to encourage travelers to visit the city. (April Gamiz/The Morning Call)Kelly Ronalds, general manager of the Historic Hotel Bethlehem, speaks as Brianna Lasko of Lovely by Brianna, watches Monday, March 9, 2026, during a news conference at Schropp Dry Goods Shoppe in Bethlehem unveiling that Main Street in Bethlehem was nominated in USA Today’s 10Best Main Street competition for 2026. It won in 2025 in an effort led by the hotel’s marketing team. The news conference also introduced the Our Star Shines All Year Round marketing campaign to encourage travelers to visit the city. (April Gamiz/The Morning Call)
Sean Ziller, Bethlehem's deputy director economic development, speaks Monday, March 9, 2026, during a news conference at Schropp Dry Goods Shoppe in Bethlehem unveiling that Main Street in Bethlehem was nominated in USA Today's 10Best Main Street competition for 2026. It won in 2025. The news conference also introduced the Our Star Shines All Year Round marketing campaign to encourage travelers to visit the city. (April Gamiz/The Morning Call)Sean Ziller, Bethlehem’s deputy director economic development, speaks Monday, March 9, 2026, during a news conference at Schropp Dry Goods Shoppe in Bethlehem unveiling that Main Street in Bethlehem was nominated in USA Today’s 10Best Main Street competition for 2026. It won in 2025. The news conference also introduced the Our Star Shines All Year Round marketing campaign to encourage travelers to visit the city. (April Gamiz/The Morning Call)

Brianna Lasko of Lovely by Brianna casts the first vote as Kelly Ronalds, general manager of Historic Hotel Bethlehem, watches Monday, March 9, 2026, during a news conference at Schropp Dry Goods Shoppe in Bethlehem unveiling that Main Street in Bethlehem was nominated in USA Today's 10Best Main Street competition for 2026. It won in 2025 in an effort led by the hotel's marketing team. The news conference also introduced the Our Star Shines All Year Round marketing campaign to encourage travelers to visit the city. (April Gamiz/The Morning Call)Brianna Lasko of Lovely by Brianna casts the first vote as Kelly Ronalds, general manager of Historic Hotel Bethlehem, watches Monday, March 9, 2026, during a news conference at Schropp Dry Goods Shoppe in Bethlehem unveiling that Main Street in Bethlehem was nominated in USA Today’s 10Best Main Street competition for 2026. It won in 2025 in an effort led by the hotel’s marketing team. The news conference also introduced the Our Star Shines All Year Round marketing campaign to encourage travelers to visit the city. (April Gamiz/The Morning Call)
Main Street in Bethlehem bustles with people Monday, March 9, 2026, after a news conference at Schropp Dry Goods Shoppe in the city unveiling that the area was nominated in USA Today's 10Best Main Street competition for 2026. It won in 2025. The news conference also promoted the Our Star Shines All Year Round initiative designed to convince travelers to visit Bethlehem. (April Gamiz/The Morning Call)Main Street in Bethlehem bustles with people Monday, March 9, 2026, after a news conference at Schropp Dry Goods Shoppe in the city unveiling that the area was nominated in USA Today’s 10Best Main Street competition for 2026. It won in 2025. The news conference also promoted the Our Star Shines All Year Round initiative designed to convince travelers to visit Bethlehem. (April Gamiz/The Morning Call)
Main Street in Bethlehem bustles with people Monday, March 9, 2026, after a news conference at Schropp Dry Goods Shoppe in the city unveiling that the area was nominated in USA Today's 10Best Main Street competition for 2026. It won in 2025. The news conference also promoted the Our Star Shines All Year Round initiative designed to convince travelers to visit Bethlehem. (April Gamiz/The Morning Call)Main Street in Bethlehem bustles with people Monday, March 9, 2026, after a news conference at Schropp Dry Goods Shoppe in the city unveiling that the area was nominated in USA Today’s 10Best Main Street competition for 2026. It won in 2025. The news conference also promoted the Our Star Shines All Year Round initiative designed to convince travelers to visit Bethlehem. (April Gamiz/The Morning Call)

Main Street in Bethlehem bustles with people Monday, March 9, 2026, after a news conference at Schropp Dry Goods Shoppe in the city unveiling that the area was nominated in USA Today's 10Best Main Street competition for 2026. It won in 2025. The news conference also promoted the Our Star Shines All Year Round initiative designed to convince travelers to visit Bethlehem. (April Gamiz/The Morning Call)Main Street in Bethlehem bustles with people Monday, March 9, 2026, after a news conference at Schropp Dry Goods Shoppe in the city unveiling that the area was nominated in USA Today’s 10Best Main Street competition for 2026. It won in 2025. The news conference also promoted the Our Star Shines All Year Round initiative designed to convince travelers to visit Bethlehem. (April Gamiz/The Morning Call)
Main Street in Bethlehem bustles with people Monday, March 9, 2026, after a news conference at Schropp Dry Goods Shoppe in the city unveiling that the area was nominated in USA Today's 10Best Main Street competition for 2026. It won in 2025. The news conference also promoted the Our Star Shines All Year Round initiative designed to convince travelers to visit Bethlehem. (April Gamiz/The Morning Call)Main Street in Bethlehem bustles with people Monday, March 9, 2026, after a news conference at Schropp Dry Goods Shoppe in the city unveiling that the area was nominated in USA Today’s 10Best Main Street competition for 2026. It won in 2025. The news conference also promoted the Our Star Shines All Year Round initiative designed to convince travelers to visit Bethlehem. (April Gamiz/The Morning Call)