Shoppers can sweat less for gift ideas now that a new Norman’s Hallmark has opened in the Lehigh Valley.

The store has begun a soft opening phase at Promenade Saucon Valley in Upper Saucon Township, Marketing Director Kim Dunn said, working to bring in certain fixtures and products ahead of its April 9 grand opening.

The grand opening will have giveaways and kick off a sale that will last until April 11 and discount regular-price purchases. Store merchandise typically includes Hallmark cards, ornaments, decorations and clothes.

The sale is available to members of Hallmark’s Crown Rewards program, which people can join for free at the store or online.

The hours are 10 a.m. to 7 p.m. Thursday, 10 a.m. to 8 p.m. Friday and Saturday and 11 a.m. to 5 p.m. Sunday.

Promenade visitors can also look forward to the upcoming Wonder restaurant and Sephora.