U. SAUCON TWP., Pa. – A popular retail chain, selling makeup, skincare, fragrances and more, is expanding its footprint in Lehigh County.
Sephora, where shoppers can explore an “unrivaled selection of makeup, skincare, hair, fragrance and more from classic and emerging brands,” is planning to open a new retail store on April 2 at Promenade Saucon Valley in Upper Saucon Township, according to Patrick Turner, Promenade Saucon Valley’s general manager.
The new store, located near Athleta, will hold a grand opening promotion where individuals visiting on April 2, 3 and 4 could win a Sephora gift card for $100, $50 or $20 or a limited-edition makeup bags, while supplies last.
Sephora, headquartered in Neuilly-sur-Seine, France, was founded in 1969.
Today, the company is in 35 markets worldwide with more than 3,200 points of sale and over 30 e-commerce sites.
“Serving our customers has been our passion since the beginning,” a message on Sephora’s website reads. “Our joy comes from delivering a curated, innovative and personnalized prestige beauty experience, giving people the freedom to explore their beauty.”
Promenade Saucon Valley is located at 2845 Center Valley Parkway in Upper Saucon Township.
Ryan Kneller
Sephora carries more than 300 premium brands, including its own brand, Sephora Collection, which play a fundamental role in “providing an accessible and inclusive prestige beauty experience for new and experienced customers alike.”
Other popular brands include Armani Beauty, bareMinerals, Burberry, Chanel, Clinique, Crown Affair, Estée Lauder, Glossier, Gucci, Jimmy Choo, Lancôme, Living Proof, Murad, Olaplex, Ralph Lauren and Versace.
Sephora also is committed to promoting responsible products and formulas, along with elevating sustainable sourcing and transparency in formulation and packaging.
The new Sephora location at Promenade Saucon Valley will supplement another Lehigh Valley store at the Lehigh Valley Mall in Whitehall Township, along with a handful of Sephora at Kohl’s locations – operating within Kohl’s retail stores.
It also will join a growing roster of tenants at Promenade Saucon Valley.
More Promenade changes
A new location of Norman’s Hallmark, a popular retailer offering Hallmark cards, Keepsake Ornaments and a wide selection of gifts, home decor, fashion, books, stationery, games and gourmet items, held a soft opening on March 9.
A new Norman’s Hallmark store is operating at Promenade Saucon Valley in Upper Saucon Township.
Ryan Kneller
Last month, Smartivities Showcase, a woman-owned and family-operated artist market and creative space offering handmade gifts, art supplies, pottery classes and more, completed its move from its former Promenade location – totaling around 3,000 square feet – to a larger location that spans more than 4,000 square feet.
Smartivities’ new location is in Suite 103, next to L.L. Bean.
Suite 103 was previously occupied by Dolly’s Dressing Room, a business offering a stylish, trend-driven selection of prom dresses, wedding apparel and more, which also recently moved to a new location at Promenade Saucon Valley.
Dolly’s Dressing Room now operates in Suite 703, which previously housed tenants such as Handmade Mystic and T&T Boutique.
Another new tenant is Mental Strength Ritual, which is in its soft-opening phase and will hold a grand opening in late April in Suite 610, next to Altar’d State, according to Christine Kolodi, Mental Strength Ritual’s executive director.
Mental Strength Ritual is “unique wellness destination specializing in an FDA-cleared technology called Transcranial Mental Stimulation,” according to a recent news release.
Mental Strength Ritual is coming soon to Promenade Saucon Valley in Upper Saucon Township.
Ryan Kneller
Designed to help guests reset and restore their physical and mental well-being, the studio will provide a guided experience for those looking to enhance their health through cutting-edge recovery methods.
Lastly, Wonder, a new 3,023-square-foot restaurant, is expected to open by summer 2026 and will be located adjacent to Elite Salons & Suites.
Wonder offers a one-of-a-kind dining experience that allows guests to order dishes from more than 20 restaurant brands, available for dine-in, pickup, or delivery. The platform partners with world-renowned chefs including Bobby Flay, José Andrés, and Marcus Samuelsson, as well as iconic restaurant brands such as Tejas Barbecue and Di Fara Pizza.
The Kawaii Shop operates at Promenade Saucon Valley in Upper Saucon Township.
Promenade Saucon Valley
In recent months, Promenade Saucon Valley welcomed six other new additions: The Kawaii Shop, Barley Creek Taproom Saucon, Sunglass Hut, Good Shepherd Rehabilitation, Color Me Mine, Relux and Luxe Events & Designs.
The Kawaii Shop, offering authentic Japanese gifts, snacks and more, opened in late 2025 in Suite 814, near Carter’s and OshKosh.
Shoppers can browse a wide assortment of items, including artwork, handbags, plush figures and candy.
Barley Creek Taproom Saucon
Barley Creek Brewing Company, a popular Poconos-based microbrewery offering Pennsylvania-made craft beer, spirits and wines, in November opened its new Barley Creek Taproom Saucon at Promenade Saucon Valley.
The new 3,119-square-foot taproom, operating between Melt and Kome, brings Barley Creek’s award-winning craft beer, small-batch distillery products, scratch-made food and signature hospitality to the Lehigh Valley.
The new location features a full restaurant and bar, with guest favorites including wood-fired pizzas, burgers, appetizers and hearty pub fare.
In late October, a new location of Sunglass Hut, a destination for premium, luxury and sport eyewear, opened in a 797-square-foot space between American Eagle and Bath & Body Works.
A new location of Sunglass Hut is now open between American Eagle and Bath & Body Works at Promenade Saucon Valley in Upper Saucon Township.
Promenade Saucon Valley
Sunglass Hut, founded in 1971, has grown into a global brand with more than 3,000 retail locations and a robust online presence.
The retailer is known for carrying an expertly curated mix of iconic designers and emerging labels, including Prada, Versace and Ray-Ban, and for delivering a shopping experience that combines fashion, quality and innovation.
Also in October, Good Shepherd Rehabilitation opened a new, 4,700-square-foot outpatient physician practice at Promenade Saucon Valley.
The new outpatient practice, which is located at 2845 Center Valley Parkway (Suite 450) across the street from Good Shepherd Rehabilitation Hospital, is home to Good Shepherd’s Physician Group, according to a news release.
Good Shepherd Rehabilitation
Good Shepherd’s physical medicine and rehabilitation (PM&R) doctors, also known as physiatrists, specialize in caring for people with disabilities, as well as patients recovering from or needing care for stroke, brain injury, spinal cord injury, orthopedic injuries, chronic pain and more.
Additionally, Color Me Mine, a contemporary paint-your-own pottery franchise, held a soft opening in late August, and Luxe Events & Designs, a premier event planning and design studio, hosted a grand opening week from July 22 to 29.
Promenade Saucon Valley has also recently bid farewell to some businesses, including The Hive, a market carrying hand-crafted items from Lehigh Valley area vendors, which closed in February; a location of Bar Louie, a chain of full-service restaurants offering freshly prepared drinks, sandwiches, entrees and more, which closed in late August; and GailGray Home Furnishings and Design, a full-service interior design studio and home furnishings store, which closed in late summer.