PHILADELPHIA (WPVI) — With events like the FIFA World Cup and America’s 250th anniversary approaching, Philadelphia leaders are ramping up efforts to welcome millions of visitors to the City of Brotherly Love.

A new law signed by Gov. Josh Shapiro will allow some bars to remain open until 4 a.m. under a temporary “250 permit,” aimed at accommodating crowds expected for this summer’s celebrations.

“It will mean more shifts for workers, more revenue for small businesses, and more economic activity across the neighborhoods in our city,” Philadelphia Mayor Cherelle Parker said.

The extended hours will only be in effect from June 11 through July 20 and apply to establishments with liquor licenses who apply for the permit.

City officials say the move is part of a broader plan to boost Philadelphia’s “nighttime economy,” as it prepares for an influx of international visitors.

The city also launched the 2026 Access Philly app, designed as a one-stop resource for events and activities.

“This year, millions will arrive in Philadelphia from across the world and they’re gonna ask the questions: Where do I go, what do I do?” said Michael Newmuis, the city’s director for 2026. “And for those who call our great city home, they have an even greater question. How do I make sure I don’t miss a thing?”

Officials also unveiled a business playbook to connect local businesses with opportunities tied to the celebrations.

“The Founding Fathers, they spread the word through ink, quill, printing press. But today we just put it all in one app!” Newmuis said.

In addition, the city announced a $1 million grant program for community organizations to host events in neighborhoods across Philadelphia. Grants will range from $25,000 to $100,000, with applications open until April 24.

“No matter your race, your class, your socioeconomic status, zip code, religion, sexual orientation, or identity – this 250th Semi-quincentennial celebration is for you,” Parker said.

Officials also unveiled the “Philly Flag 250” outside City Hall as a symbol of the upcoming celebrations.

While city leaders tout the economic benefits of extended bar hours, not everyone is on board.

“I think it’s a terrible idea,” said Chris Mullins, owner of McGillin’s Olde Ale House in Center City, who said his bar will not apply for the permit.

“It’s tough enough dealing with people from 12 to 2 in the morning, because by that time they’ve been drinking maybe all day all night, and I just think it’s gonna cause a lot of potential problems,” Mullins said. “Nothing good happens anywhere after midnight.”

Despite concerns, city leaders say they are focused on ensuring the benefits of the celebrations reach all corners of Philadelphia.

“Philadelphia is prepared to welcome the world in 2026,” Parker said. “We are doing it the right way by making sure that every neighborhood in our city is a part of this moment.”

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