New training facility opens in Reading for athletes’ mental and physical advancement | Reading Area

SPRING TOWNSHIP, Pa. – A training facility in Reading is officially open. 

Athlete’s IQ Institute celebrated their grand opening earlier on Saturday. 

The facility operates as a space to train athletes in almost every area – mentally and physically. 

The goal? Help shape them into a “total package” athlete. 

“The training that we deliver here helps improve the overall performance of the athlete. We don’t just make them stronger we make them faster, make them more explosive, we teach them the general idea of how to be an athlete. How to move fluently, and how to be just the overall total package that you need to be for an athlete,” said Avory Cole, lead trainer/performance coach for Athlete’s IQ Institute. 

Athletes IQ also partners with local colleges for tutoring and mentorship programs for their trainees.