ALLENTOWN, Pa. – Bigger and better, that is how organizers are describing the 2026 Fiesta on Hamilton Street.
The event is set for Sunday from 1:00 PM to 7:00 PM.
“It’s the marking of the beginning of the summer, so we have been hibernating for 6 months it feels like, so this is the first chance that we get to come out…the weather is going to be great,” said Victor Martinez from Mega 101.7 FM.
Great weather, food, vendors, and opportunities to connect with the community. Fiesta on Hamilton is now the largest Latino-themed festival in the region.
“Allentown this Sunday is really going to feel like a celebration of local community. It’s going to be one of those feel-good moments that remind you why you want to support local,” said Brittney Ciardi with the Greater Lehigh Valley Chamber of Commerce.
Hamilton street will transform to a packed party with thousands of people from 8th to 12th streets.
The event, now in its second year, was so successful that organizers have doubled the footprint. That means more space and more music.
Performers include Milly Quezada, Óptimo and Charlie Cruz. There will also be a local a stage of local performers.
“We are trying to bring a little bit of everything to make it bigger and better,” said Martinez.
Two stages of music, 138 vendors and the opportunity to visit the businesses that line Hamilton Street.
“That’s what it’s really all about, bringing people to Allentown making them feel good, so they come back and support our business community,” said Ciardi.
There will also be a wellness zone offering resources and health screenings.