WHITEHALL TWP., Pa. – A year after closing its only Lehigh Valley location, a popular men’s and women’s fashion retailer is returning to the area with a new brick-and-mortar location in Lehigh County.
A new location of Lucky Brand, offering men’s and women’s clothing and accessories, is coming soon to the Lehigh Valley Mall in Whitehall Township, according to storefront signage.
The new store will operate on the mall’s lower level between Lovisa and Miniso.
Lucky Brand previously had a brick-and-mortar presence in the Lehigh Valley with a former Promenade Saucon Valley store, which closed in March 2025 after 18 years of business.
An exact opening date for the Lehigh Valley Mall store has not yet been announced, and a Lucky Brand representative and mall spokesperson did not return messages seeking more information.
A new location of Lucky Brand, offering men’s and women’s clothing and accessories, is coming soon to the Lehigh Valley Mall in Whitehall Township.
However, storefront signage indicates that the new Lucky Brand location should open sometime this summer.
“Something new is coming this summer,” the signage reads. “For employment opportunities visit luckybrand.com/careers.”
Lucky Brand was founded in 1990 with “a spirit of reinvention,” according to a company description.
“Rooted in premium denim, Americana and self-expression, our brand is for the free-thinkers and the optimists who don’t take life too seriously. For those who say, ‘take-me-as-I-am. Or don’t. It’s cool.’ In the beginning we experimented with vintage jeans, remixing the classic to create something new. Now we make denim AND lifestyle wares. Call it eclectic Americana for all. Our products portray personality through perfectly imperfect, often American-heritage inspired details that bring levity to any look, or situation.”
Lucky Brand has roughly 130 retail stores nationwide, including five other Pennsylvania locations, according to the business’ website.
Other regional Lucky Brand stores operate at King of Prussia Mall, Philadelphia Premium Outlets and Willow Grove Park Mall in Monroe County; and Pocono Premium Outlets in Monroe County.
Individuals can shop men’s and women’s fashions, including jeans, pants, shorts, skirts, dresses, sweaters, hoodies, blouses, camis, tanks, T-shirts and jackets.
“Lucky Brand brings The Luckening – that sweet thing that happens during a blah day that reminds you there’s always a lighter view,” reads a message on the business’ website.
“We know great fitting jeans won’t change your life, but maybe they can make you feel a little luckier. We say wear Lucky and make good fortune. Feel lucky and you’ll find it.”
A new location of Lucky Brand is coming soon to the Lehigh Valley Mall in Whitehall Township.
Lucky Brand is part of Authentic Brands Group, a leading owner of sports, lifestyle and entertainment intellectual property.
Authentic owns more than 50 global brands, generating approximately $32 billion in annual systemwide retail sales, according to a company description.
These brands have a significant presence in 150 countries, with more than 29,000 freestanding stores and shop-in-shops, as well as 500,000 points of sale worldwide.
Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Dockers, Quiksilver, Billabong, Sperry, Hunter and Ted Baker.
Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.