Pennsylvania played a pivotal role in shaping America’s news culture, setting the pace for daily journalism that continues today.
The Historical Society of Pennsylvania is showcasing early newspaper archives that trace the roots of the country’s morning routine.
Director of Library Services Anthony DiGiovanni said the demand for timely information surged after the American Revolution, especially in Philadelphia as the city grew.
“And so the reasoning behind that was coming out of the American Revolution, there was much more of a demand for information and much quicker, and especially locally in Philadelphia as the city was growing,” DiGiovanni said.
He explained that newspapers in the 18th century were typically four pages and sold by subscription, which was key to building trust.
“That’s how you established credibility as a printer… gaining subscribers who trusted your word,” he said.
DiGiovanni noted that the Pennsylvania Packet and Daily Advertiser became a model for success, thanks to printer John Dunlop’s reputation.
“What really deemed the Pennsylvania Packet and Daily Advertiser to be a successful paper was John Dunlop’s credibility… well known, and highly regarded by the Continental Congress. People trusted his word and his product,” he said.
By the end of the 18th century, the Pennsylvania Packet and Daily Advertiser had set the standard for daily newspapers across the colonies.
“The significance of having this begin in Pennsylvania is huge because switching it to a daily frequency changed journalism from that point on,” DiGiovanni said.