The enterprise-wide alliance spans food service, media, events and more—creating a platform for innovation and storytelling that reaches families wherever they engage with Disney and Kraft Heinz brands both in parks and cruises, and at home.
“Kraft Heinz and Disney are two companies that are woven into the fabric of family life,” Nicolas Amaya, president of North America at Kraft Heinz Company, said in a news release. “For generations, families have grown up with our brands side by side—watching Disney favorites with a bowl of Kraft Mac & Cheese or reaching for Heinz at the table.”