Using books as a tool to improve learning, build relationships
The Reach Out and Read model targets infants and children under 5 years old. It’s a crucial period for brain development and skill building, Haecker said.
Distributing books that families can use to spend more time together at home can also help create stronger relationships between parents and children, she said.
“I show the picture of a cat or a soft, fuzzy thing, the baby pats the book and looks at me, looks at the book, and I get to say to the mom, ‘Look at your baby, look at how smart she is.’ She can see the pictures, she’s hearing my voice. Maybe even that baby will turn the pages,” Haecker said. “I get to assess development of that child, I get to see mother-child interaction, and I’m giving them something that I know will change the trajectory of that child’s life.”
Pediatricians expect to distribute about 14 books to each child over the course of five years so that they can build their own library at home and practice reading before primary school.
The program’s design addresses several barriers to literacy development, Haecker said, including the high costs that often come with purchasing new books. Libraries can be a great resource for families looking to rent books, but she said people may not live near one.
The approach also creates a positive association between reading and health care providers, Haecker said, which can help build trust with patients and families.
“I think it adds a new layer of engagement,” she said. “And I can tell you that, having done it for 30 years and having given out thousands of books, families don’t forget.”