8.6 billion broadcast impressions 55+ million viewers worldwide 385 hours of national broadcast coverage 209 million in-venue impressions 55+ million combined social media engagements (earned and owned)
In terms of real value, the draft produced:
$1.41 billion in PR publicity value Draft week alone $27 million in owned and earned social media value $4.74 million in direct in-venue value
Trajektory
Pittsburgh generated more than twice the impressions and followers of any previous Draft host 69% higher social post value than the three-year host average The Pittsburgh Steelers recorded the highest Draft-week social engagement of any NFL club
According to Trajektory, the event provided Pittsburgh with a level of national and international exposure that could not have been replicated through paid advertising alone.
“Pittsburgh set a new standard for the NFL Draft, delivering a record-breaking event that surpassed expectations for fans, prospects, partners and the broader football community.,” said Peter O’Reilly, NFL executive vice president of club business, international and league events.