ALLENTOWN, Pa. – The Lehigh Valley IronPigs and Mike and Ike are joining forces to bring sweet times to the Lehigh Valley.
The two Lehigh Valley brands are bringing fans an exclusive co-branded merchandise collection and a special Mike and Ike theme night celebrating hometown pride, fun and flavor, the IronPigs said in a news release.
To celebrate the new merchandise line, the IronPigs will be hosting a ‘Salute to MIKE AND IKE® Night’ at Coca-Cola Park on Saturday, August 29 when the team hosts the Syracuse Mets, according to the news release.
The team says fans can expect Mike and Ike-inspired food, themed promotions, activities and more throughout the evening. The first pitch is slated for 6:35 p.m. with postgame fireworks, presented by TD Bank.
Tickets for the MIKE AND IKE® x ‘PIGS game may be purchased at ironpigsbaseball.com or by calling the Provident Bank Ticket Office at 610-841-PIGS (7447).
The MIKE AND IKE® x ‘PIGS apparel will not be worn on field by the IronPigs but will be available for retail purchase online and in person while supplies last, according to the team.
The MIKE AND IKE® x ‘PIGS crossover features a full line of co-branded merchandise including caps, shirts and jerseys. The jerseys and tees blend the two iconic brands, taking the familiar green packaging and rainbow assortment of MIKE AND IKE® candies and joining them with elements of the IronPigs brand.
The team says the IronPigs wordmark gets a fruity takeover in the MIKE AND IKE® font while the ‘Pig head logo is reimagined in the lime green of MIKE AND IKE®.
The collection blends the signature lime green packaging, colorful candy pieces, and recognizable Mike and Ike branding with classic IronPigs design elements, according to the team.
The team says jerseys, tees and caps celebrate both brands while giving fans a fun new way to show their hometown pride.
The full line of merchandise is available now at shopironpigs.com or at the IronPigs Clubhouse Store presented by Guber at Coca-Cola Park.
“The fun of MIKE AND IKE® combined with the unique and unabashed traits of the IronPigs make for a colorful, fruity crossover,” said IronPigs President and General Manager Kurt Landes.
“The IronPigs and MIKE AND IKE® are a natural fit, two iconic Lehigh Valley brands coming together to create something fun, colorful and memorable for our fans.”
“MIKE AND IKE® has deep roots in the Lehigh Valley, so there’s something special about teaming up with another hometown favorite,” said Rabia Aftab, Senior Brand Manager, MIKE AND IKE®. “From the ballpark to the new collection, this collaboration is all about creating unexpected moments of fun for fans and reminding the Lehigh Valley that We Got’Chew.”