Staff, clients and community partners gathered Monday to unveil new branding for Threshold.
The organization, formerly known as Threshold Rehabilitation Services Inc., works to empower people with disabilities and mental health needs to lead fulfilling, independent lives through compassionate care, meaningful opportunities and community connection.
The new name, logo and tagline — “Care that Elevates. Support that Lasts” — were revealed at the organization’s headquarters at 1000 Lancaster Ave.
“Threshold has grown and evolved tremendously over the years, and we wanted our brand to reflect the organization we are today and the future we are continuing to build,” Dr. Edward B. Michalik, president and CEO, said in an announcement. “This new identity represents possibility, growth, and the strength of the people we support. Most importantly, it reinforces what has always been at the heart of Threshold: providing compassionate, consistent support that helps people live meaningful and independent lives.”
Threshold provides support to people with intellectual and developmental disabilities and mental health needs through services including residential programs, employment services and mental health programs.