The Tourism Economics’ report on Erie County found that traveler spending rose 2.8% in 2025

ERIE COUNTY, N.Y. — Visitor spending in Erie County reached a new record high in 2025. That’s according to the latest economic impact study from the Oxford Economics Company. 

It showed that traveler spending in Erie County rose 2.8% to hit $2.73 billion. That’s compared to 2024, when spending hit the previous high of $2.7 billion. 



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The breakdown of tourism spending in Erie County in 2025 is as follows: 

Lodging spending: $520 million (up 2.7%)Recreation spending: $294 million (up 5%)Food and beverage sales: $1.17 billion (up 2.5%)Retail spending: $524 million (up 3%)

“This continued growth in visitor spending is a strong sign that more people are discovering Buffalo and choosing to spend their time here,” said Patrick Kaler, President and CEO of Visit Buffalo. “What’s especially encouraging is that visitors aren’t just coming once. They’re enjoying their experience, returning and recommending Buffalo to others. That means more dollars flowing into our hotels, restaurants, attractions, shops and neighborhoods, supporting local businesses and strengthening our community.”

Throughout 2025 Erie County welcome an estimated 7.6 million domestic visitors. That’s according to Longwoods International’s latest Visitor Profile Study. Officials say Buffalo and Erie County’s growth as a destination is a reflection of the region’s continued investment in its tourism product. That includes things like a redeveloped waterfront, restored architectural landmarks, a thriving arts scene, as well as new restaurants and other amenities. 

As for 2026, it’s shaping up to be another great year for tourism. The arrival of Great Lakes cruise ships, the opening of Highmark Stadium, and major events like Rounds 1 and 2 of the NCAA Men’s Basketball Tournament and the NHL Draft have continued to add to this momentum.

“What these numbers show is that Buffalo’s growth as a destination is real, sustained and continuing to build,” said Kaler. “We’ve spent years investing in the experiences that make people want to come here, while working to introduce Buffalo to new audiences across the country. With new attractions, major events and continued investment across Erie County, we have an opportunity to build on this momentum and bring even more visitors, spending and economic impact to our community in the years ahead.”