What began as a business idea during the COVID-19 pandemic has grown into a successful local brand with a growing regional and national presence.
Rebecca Styn, founder of Erie-based Blind Tiger, launched the non-alcoholic spirits company at a time when many people were seeking new ways to connect and unwind during the pandemic. Nearly six years later, the business continues to gain momentum, bringing its unique products to store shelves, restaurants, entertainment venues, and even cruise ships.
Blind Tiger’s non-alcoholic spirits combine carefully crafted flavors with a rich historical inspiration, creating beverages that offer the experience of a sophisticated cocktail without the alcohol. The brand currently offers several flavors and sells products both online and through retail locations.
The company’s growth has expanded its reach throughout the Erie region. Blind Tiger products can now be found at area grocery stores, including Giant Eagle locations in Yorktown and Harborcreek, as well as at several local restaurants.
Styn said the brand’s success has extended well beyond Northwest Pennsylvania. Blind Tiger products are also available aboard Royal Caribbean cruise ships, introducing the Erie-made beverages to travelers from around the world.
Locally, consumers may soon notice Blind Tiger products in even more high-profile venues. The company is developing a new partnership with Erie Events, which could increase its presence at popular downtown destinations such as the Warner Theatre and Erie Insurance Arena.
For Styn, the continued growth of Blind Tiger represents the evolution of an idea that emerged during a challenging time and transformed into a thriving business. As consumer demand for non-alcoholic beverage options continues to grow, Blind Tiger remains focused on expanding its reach while maintaining the flavor and quality that helped establish the brand in the first place.
With new partnerships, expanded distribution, and increasing visibility, Blind Tiger continues to prove that a pandemic-era startup can develop into a lasting success story for Erie and beyond.
The Blind Tiger website can be found online here.