READING, Pa. — If you know WEEU as 830 on your AM radio, there’s now another place to find it.
At 8:10 Wednesday morning, the station added 99.7 FM in the Greater Reading area.
“Putting us on FM here in the Greater Reading area gets us in front of people who may not be used to getting to the AM dial,” said WEEU co-owner John Treese.
Getting there took more than a year. First, the station needed a spot on an already crowded FM dial.
“So, finding a dial spot that has some free space that we could put ourselves is like finding a needle in a haystack,” Treese said.
WEEU bought an FM translator, a station that carries its programming onto FM. Then, came federal approvals, equipment, an antenna and testing. The AM broadcast stays.
“I would say, probably about a month ago we started the official planning to put all the wheels in motion to make this officially move forward and set our go-live dates and whatnot,” Treese said.
Treese says FM offers clearer sound and another way to reach listeners.
“Really, it’s all about local. People want local. They want local voices,” he said.
The station also has a new website: weeuradio.com.
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