IRVINE, Ca. – An online health and wellness giant with a presence in the 69 News viewing area is buying an e-commerce rival.
iHerb Holdings has completed its acquisition of Vitacost from The Kroger Company.
The financial terms of the transaction were not disclosed.
iHerb is an online retailer that offers products like vitamins, minerals, supplements, personal care items, groceries and baby food from nearly 2,000 brands. iHerb claims to have 15 million global customers across 180 countries.
Vitacost, based in Florida, checks many of those same boxes when it comes to the products it offers: dietary supplements, specialty foods, organic body and personal care products and sports nutrition products.
“This is an exciting and highly complementary acquisition for iHerb,” said Emun Zabihi, Chief Executive Officer of iHerb, in a news release. “Vitacost has a loyal customer base and deep assortment of products that aligns closely with our mission to make health and wellness accessible to all. This acquisition immediately expands our scale in the U.S., strengthens our relationships with key brands and adds a largely incremental customer base to iHerb’s platform. It also demonstrates our ability to grow through strategic acquisitions that complement our nearly 30-year history of organic growth.”
iHerb says it employs some 3,000 people around the world. Its supply chain network is anchored by nine climate-controlled warehouses, including one in Palmer Township, Northampton County, which opened in 2018. At the time, a company executive called the Lehigh Valley one of the county’s top logistics hubs.