Published on Mar. 3, 2026

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Bath & Body Works has announced a limited-time collaboration with Peeps, the popular Easter candy brand. The partnership will bring the Peeps marshmallow scent to a variety of products, including fragrances, body care, home decor, and accessories. The centerpiece of the collection is a new fragrance called “Peepin’ It Real” that captures the sweetness of the classic Peeps treat.

Why it matters

This collaboration allows Bath & Body Works to tap into the nostalgia and popularity of the Peeps brand, which has become a quintessential part of the Easter season. By expanding the Peeps experience beyond the candy aisle, the partnership gives consumers new ways to celebrate the spring holiday through scent and lifestyle products.

The details

The Peeps collection from Bath & Body Works includes body cream, body wash, fine fragrance mist, soap, lip gloss, candles, hand sanitizer, and various seasonal accessories like backpacks, totes, and coin purses. The products will be available for Bath & Body Works loyalty members to order online starting on March 1, with wider public access the following day.

The Peeps collaboration was announced by Bath & Body Works on Friday, February 27, 2026.Loyalty members can begin ordering the Peeps collection online on Sunday, March 1, 2026.The Peeps products will be available to all shoppers starting on Monday, March 2, 2026.
The players

Bath & Body Works

A major American retailer of personal care and home fragrance products, with nearly 2,500 locations worldwide as of November 2025.

Peeps

A brand of marshmallow candies produced by Just Born Quality Confections, a Bethlehem, Pennsylvania-based company. Peeps are a popular Easter treat.

Kristie Lewis

The senior vice president of merchandising for Bath & Body Works.

Caitlin Servian

The brand manager for Peeps.

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What they’re saying

“We are so excited to partner with Peeps, an iconic symbol of spring. This collaboration was all about capturing that feeling of joy and tradition that comes with the season. By bringing this beloved Easter classic to life through fragrance and gifting, we’re giving consumers a fun, feel-good way to celebrate spring’s happiest moments.”

— Kristie Lewis, Senior Vice President of Merchandising, Bath & Body Works (dailyvoice.com)

“Peeps has always been about celebrating the simple joys of spring, and this collaboration brings that spirit to life in a whole new way. Partnering with Bath & Body Works allowed us to reimagine our iconic marshmallow treat beyond the candy aisle, creating playful, feel-good fragrances and gifts that invite fans to enjoy the sweet scents of Easter!”

— Caitlin Servian, Peeps Brand Manager (dailyvoice.com)

What’s next

The new Peeps-inspired products from Bath & Body Works will be available for purchase starting on March 2, 2026, both in-store and online.

The takeaway

This collaboration between Bath & Body Works and the iconic Peeps brand allows consumers to experience the beloved Easter candy in new and creative ways beyond the traditional confectionery format. By expanding the Peeps brand into home fragrance, personal care, and lifestyle products, Bath & Body Works is tapping into the nostalgia and joy that Peeps evokes during the spring season.