PENNSYLVANIA — A state legislator is to poised to propose legislation that would mandate that grocery stores offer paper coupons in addition to those available on phones via apps.
Rep. Jessica Benham, an Allegheny County Democrat, is about to introduce a bill that would prohibit grocery stores from offering coupons that are exclusively digital.
“As grocery prices continue to rise, coupons play a vital role in helping families stretch their budgets,” Benham wrote in a memo to colleagues.
“However, an increasing number of retailers have shifted to digital-only coupon systems, which disproportionately disadvantage seniors, low-income households, and those without smartphones, internet access, or digital literacy.
“These groups, many of whom are most impacted by the rising cost of living, are effectively excluded from the full benefit of store promotions.”
Benham contended that in many stores, a significant percentage of weekly deals are now locked behind apps or loyalty programs that require a smartphone and an account.
She stated that paper circulars may still be distributed, but they often feature fewer or different discounts than those available exclusively online. She asserted that a two-tier pricing system penalizes people based on their access to technology.
“This is not a ban on digital coupons, but rather a requirement for equal access to promotional pricing,” Benham stated in the memo.