The bid, for the UK City of Culture 2029 title, aims to celebrate and expand Reading’s artistic, historic, and creative identity by securing national recognition.
The university is part of a coalition driving the proposal, alongside Reading Borough Council, the Reading Economy and Destination Agency, and various cultural, business and community groups.
Professor Robert Van de Noort, vice-chancellor of the University of Reading, said: “The University is proud to stand alongside partners in supporting Reading’s City of Culture bid.
“This is an opportunity to shine a national spotlight on the creativity, diversity and ingenuity that define our town.
“As an institution rooted in this community, we see the power culture has to transform lives, strengthen wellbeing and open new pathways into education and the creative industries.
“We are excited to help shape a programme worthy of Reading’s ambition.”
The bid sets out a vision to make culture ‘an everyday right’ for everyone across the town of Reading and the wider region.
The university has contributed expertise and examples of global cultural impact, including the world-famous Climate Stripes created by Professor Ed Hawkins, the growth of Screen Berkshire, and its collaboration within the Reading Museums Partnership.
The Department of Culture, Media and Sport will review submissions and confirm a longlist later in the year.