HARRISBURG, Pa. (WHP) — March Madness tipped off this week, but a Pennsylvania-themed tournament is also now under way.

The Pennsylvania Chamber of Business and Industry unveiled the bracket Friday for its “Coolest Thing Made In PA” competition.

The bracket includes 56 total brands and products made in Pennsylvania. The competitors range from big companies like Crayola and Duolingo to iconic brands like Hershey’s and Rita’s Italian Ice.

Voting will be held on the Chamber’s X page, and additional voting will be available on the Chamber’s Instagram, TikTok and Facebook stories during the last 24 hours of each voting period.

This is the fourth year of competition with Sheetz MTO entering as the defending champion. Primanti Bros. Sandwich took home first place in 2023 and 2024.

This year’s competition also introduces the Battle Back Round, where the first-round losers will have the opportunity to be voted back into the competition.

Here is the full schedule of each round:

1st Round: March 19 (9 a.m.) – March 23 (11 a.m.)Battle Back Round: March 23 (noon) – March 24 (noon)2nd Round (32): March 24 (1 p.m.) – March 25 (4 p.m.)3rd Round (Sweet 16): March 26 (9 a.m.) – March 27 (4 p.m.)4th Round (Elite Eight): March 31 (9 a.m.) – April 1 (4 p.m.)Semifinals (Final Four): April 2 (9 a.m.) – April 3 (4 p.m.)Championship: April 6 (9 a.m.) – April 7 (4 p.m.)