Life-size holograms of players in the Pittsburgh Symphony Orchestra (PSO) are set to greet travelers arriving at Pittsburgh International Airport. Three of the orchestra’s players will perform as holograms inside a nearly seven-foot-tall, 400-pound display in the airport’s Airside Center Core.
Designed to create the illusion that each musician is performing live inside the device, the holograms are also intended to promote the PSO’s upcoming concerts. Visitors to Pittsburgh can scan an on-screen QR code to purchase tickets for concerts at Heinz Hall
The installation is also highly social-media-friendly, encouraging travelers to share the holograms online using the tag #PSOatPIT.
The holograms have been designed by the Pittsburgh-based creative agency Joe Zeff Design, and they aim to communicate that Pittsburgh, previously known by many mainly for steel production and football, has also become a hub for both technological innovation and culture.
Founded in 1896, the PSO regularly performs a wide range of classical and contemporary repertoire at home in Heinz Hall, as well as further afield. Led by Music Director Manfred Honeck, the Orchestra is committed to innovation, community engagement, and expanding access to live art music.
“We’re thrilled to greet visitors to the Airport with the sound of the Pittsburgh Symphony in such an innovative way,” said Melia Tourangeau, President and CEO of the Pittsburgh Symphony Orchestra. “This installation blends art and technology to create a memorable welcome and invites travelers to experience the Orchestra live at Heinz Hall while they’re here. It’s also a powerful example of how the combination of culture and innovation defines Pittsburgh.”
“Our hope is that people are making a fuss about Pittsburgh long after the NFL Draft,” said Joe Zeff, President of Joe Zeff Design. “A newly renovated airport. A world-class symphony. Together, they create a first impression you won’t forget. Welcome to the Pittsburgh you never saw coming.”