ALLENTOWN, Pa. – Easter Sunday is quickly approaching and people all around the region are preparing for the holiday.

In the Lehigh Valley, business is booming at the Allentown Farmers Market.

9-year-old Cadie and her sister Callie are preparing for the Easter Bunny to make a visit.

“He’ll hide eggs everywhere and leave big Easter baskets for both of us,” said Cadie. “I’m always excited because Easter is one of, like, my favorite holidays.”

Cadie and Callie are spending their Spring Break at the popular market in downtown Allentown.

“We’re just hanging out with our aunt and uncle for the day,” said Cadie. “We just bought a couple of donuts.”

“Sounds like a good day to me,” said 69 News Reporter Cierra Genelle.

“Just enjoying our day,” said Maria DelDuca, also shopping.

DelDuca and her best friend Joanne Roscoe are preparing for a big Easter dinner.

“Every vegetable you could think of and fruit and all of the salads. We bought tortellini salad, we bought pasta salad, Greek salad,” said DelDuca.

From the salads, to the meats and poultry, to the produce and desserts, the market was crowded with folks from near and far on Thursday.

“I was dodging people. I mean, it was like, I never seen it like this,” said Diane Leister of Center Valley.

A few vendors down and Leister is making a big purchase, before getting her apron ready for this weekend.

“Do you enjoy cooking and hosting?”” asked Genelle.

“Yes, a lot. I do it a lot. I do it for every holiday,” said Leister.

The market has all of the ingredients Leister could need.

But for many, Easter Sunday is not just about stocking up the grocery cart with last-minute purchases.

“I love tulips myself,” said Anthony Morales of the Lehigh Valley.

It’s about the meaning behind the item.

“I was in thinking of my girlfriend, Nadia. She’s working on Easter so I figured I’d get her nice flowers to surprise her,” Morales said.

Sometimes the holiday celebration is about the journey leading up to it.

“We drove up from Myrtle Beach, South Carolina. We’re besties,” said DelDuca.

“We’re like family. Yes, you need friends and love and laughter in your life,” said Roscoe of Catasaqua.

And for others, it’s about remembering those who made the holiday one to remember.

      

“We hope the community understands that my husband put his heart and soul into this market,” said Laurie Wuchter of the Allentown Farmers Market.

Creating traditions for the holidays is the goal that the owners hope to bring their customers.

“Nothing would make him happier than this moment happening right here, right now,” said Daniel Wuchter III of the Allentown Farmers Market. “During Easter, there’s no place I’d rather be than right here at the great Allentown Fairgrounds Farmers Market. You’re not just another customer. You’re family.”

The market is open until 7p.m. on Thursday and Friday.

It’s also open Saturday until 6 p.m. for last-minute shoppers.