SCRANTON, LACKAWANNA CO. (WOLF) — Mother’s Day is only a day away and stores are feeling the push.

At the Viewmont mall in Scranton, retailers are feeling the last second push to get mom a good gift. Walking around you can see deals on gifts usually seen on Mother’s Day and in JCPenney, they’re running promotions in all of their stores’ beauty and jewelry sections, and they say they’ve seen a bump in sales and foot traffic.

“We always capitalize on major holidays,” said JCPenney store manager Mercedes Garay. “We started seeing the increase since Thursday, you know, pour store really does well in later on during the week into the weekend. So yes, we just see a nice little uptick in traffic.

Viewmont mall said they’ve seen increased attendance for the last few days citing, in a statement,

“We’re seeing customers become more value conscious this Mother’s Day, but they still want to celebrate in a special way. Shoppers are looking for gifts that feel personal, while also taking advantage of promotions, dining options, and one-stop convenience at the mall.”