VisitErie is rolling out a new way for people to show off local pride.
The tourism organization announced its first-ever merchandise collection in partnership with Erie Apparel.
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The line features shirts, hats, glassware, tote bags and stickers inspired by the ‘good life, great lake’ brand campaign.
Today’s launch event at Erie Apparel included giveaways, raffles and opportunities for the public to check out the new designs.
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“It’s been many months in the works, but Erie Apparel’s been a great partner to us, and we’re just excited to have some new cool merch out there that shows our love for erie and really gets our new brand out there,” said Mily Biddle, director of marketing and research for VisitErie.
The new merchandise collection is now available online and will be sold at select local businesses beginning Memorial Day weekend.
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