PETA wants to reward people for eating vegan ice cream, should they be willing to trek across the Keystone State to do so.
In a take on the state’s Ice Cream Trail, the animal rights activism organization recently challenged ice cream lovers across Pennsylvania to follow the “Nice Cream Trail” to 10 hand-picked shops that regularly serve up vegan ice cream.
Among those included in the Pittsburgh area is Frio Creamery on Butler Street in Lawrenceville, which at any one time carries three dairy-free options. Also part of the trail is Millie’s Homemade Ice Cream, which maintains several Pittsburgh-area locations.
The first Pennsylvanian to complete the trail by submitting photos of their receipts and reviews of at least 50 words on the flavors they sampled at each will win a vegan ice cream party with PETA’s “iScream” truck for up to 50 guests. Submissions should be sent to SPD@peta.org.
Other stops on the trail include Lu & Aug’s in Ardmore, Dreams Ice Cream Factory in Glenside, Honey Bear in Harrisburg, Vegan Treats in Bethlehem, Lancaster Sweet Shoppe in Lancaster, The Main Freeze in Lansdale, Milk Jawn in Philadelphia and Scoop DeVille in Philadelphia.
Participating shops will display a window sign and distribute trail maps showing all the sweet stops.
“Pennsylvania is home to a plethora of parlors serving up delicious dairy-free desserts that are as kind to cows as they are to taste buds,” PETA founder Ingrid Newkirk said in a press release. “PETA’s ‘Nice Cream Trail’ gives ice cream lovers the scoop on where to beat the heat with vegan sweets, and we encourage everyone to support Frio Creamery and other forward-thinking local businesses.”