Carney brings over eight years of dedicated dairy industry experience, having previously served as Vice President of Marketing for the American Dairy Association North East (ADANE). During his leadership at ADANE, he spearheaded integrated marketing campaigns and fostered regional stakeholder partnerships representing 4,360 dairy farm families across the Northeast. His background in brand strategy, consumer engagement, and promotional outreach is expected to play a vital role in advancing the association’s statewide mission.
A central component of Carney’s executive mandate involves leading the association’s iconic commercial operations at the Pennsylvania Farm Show and year-round pop-up events. The PA Dairymen’s famous milkshake program serves as a primary financial engine for the organization’s philanthropic initiatives. Proceeds generated from milkshake sales fund agricultural scholarships, youth education programs, local hunger prevention efforts, and community food security grants throughout the Commonwealth.
Board President Glenn Gorrell commended the appointment, emphasizing that Carney’s collaborative leadership style and deep understanding of non-profit dairy promotion align with the organization’s long-term growth objectives. As Pennsylvania producers navigate shifting consumer demands and broader economic pressures, the association aims to leverage Carney’s marketing background to expand product demand, elevate brand outreach, and champion the contributions of local farm families.