“A perimeter of inspiring food experiences waiting to be discovered – fresh, vibrant produce, craft bakery, real butchers, culinary theater. And in the center, all the necessities for stocking up and gathering the goods to make your recipe dreams a reality.”

The new campaign comes nearly a year after Giant Eagle unveiled a “Because It Matters” business strategy focused on overhauling its stores and focusing on better everyday value, better quality and service and a better overall shopping experience.