JMI Sports’ deal with the Univ. of Pennsylvania includes multimedia rights to the Penn Relays track and field competition. Getty Images
JMI Sports has extended by five years the agreement through which it has sold the Univ. of Pennsylvania’s multimedia rights since 2016. The deal also includes rights to the Penn Relays track and field competition.
JMI said the renewal includes a new revenue-share model, and it cited rights sales to 60 “corporate partners” under the prior agreement over the past 10 years. Penn will be observing 150 years of its football program and 100 years of its Palestra basketball arena.