Since launching in 2019, the Barbie Truck Tour has traveled coast to coast with exclusive themed collections, including the Totally Throwback Tour, Malibu Tour, Dreamhouse Living Tour, and Sports Club Tour. The 2026 Original Icon Tour celebrates the style that introduced Barbie to the world in 1959 and the timeless fashion legacy that continues to captivate generations of fans.
In addition to exclusive merchandise, guests can snap photos with the custom-wrapped Barbie Truck, creating the perfect Instagram-worthy backdrop for fans of all ages. Guests will also receive a free bag charm with purchases over $40.