READING, Pa. — United Way of Berks County has announced who its next president will be.
United Way of Berks County’s board of directors selected Sheila Tulli, the organization said in a news release.
Tulli will succeed longtime President Tammy White, who will retire in June 2027.
United Way said Tulli serves as senior vice president of resource development and is a member of the organization’s executive leadership team.
She joined United Way in 1999 and has grown into an organizational leader with responsibilities that extend beyond fundraising to strategic planning, organizational leadership, community partnerships, donor engagement and staff development, United Way said.
United Way said Tulli helped lead annual fundraising campaigns exceeding $11 million and helped advance the organization’s donor engagement strategies, major and leadership giving, strategic priorities and organizational sustainability efforts.
United Way said she led and coached staff, supported board priorities and represented the organization as a community ambassador.
“Selecting the next President is one of the most important responsibilities entrusted to a Board, and we approached this decision with tremendous care,” said Pete Connors, Chair of the United Way of Berks County Board of Directors.
“Throughout a thoughtful succession process, Sheila demonstrated the vision, judgment, integrity and understanding of our community that we believe are essential to lead United Way into its next chapter. She knows what has made this organization successful, but she is equally clear-eyed about how philanthropy, workplaces and our community are changing. The Board has great confidence in Sheila and in the future of United Way under her leadership.”
White, who will retire after 37 years with United Way of Berks County, has worked alongside Tulli throughout her career, the release said.
United Way of Berks County said the transition will focus on leadership continuity, relationship transfer, staff and organizational development and positioning Tulli and the broader United Way team for success.